Earlier quoted context omitted.
So the advice boils down to "be famous"? I don't think that's fair. Why is "be famous" a better decoding than "be awesome?" Are you seriously telling me that you know of no one who, while they don't have celebrity status, isn't known in your community or subfield as someone awesome? there's a finite amount of fame out there: it's a zero sum game. I'm calling bullsh#t on this one. How in the world can you justify ther…
hahaha... if there's a finite number of people, there's a finite amount of attention.
How's about a game of poker with grains of sand as chips?
Second, you already admitted that the amount of attention can grow. There's only a finite amount of wealth represented in the balance sheets of everyone alive on the planet right this second, but no one claims wealth is a Zero Sum Game because there's no clear upper bound.
Oh, and BTW, hahaha...