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Podcast sponsorship revenue continues to fuel NPR’s financial growth

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Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#31
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Oh, but you will gladly pay for quality, ad-free content, you say? Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out…

> It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid.

I mean if I happily give away all my blog posts for free under creative commons, why is it unreasonable to expect most other people to do the same? People who derive value from the Internet should just create one or two things per year to give back, whether that's a blog post, an app or website, open source software, or something else.

I do think there is a need for a small percentage of people to create content full time. But at the same time right now there is also a huge oversupply of content, and we'd probably all be better off if 95% of it went away.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#32
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Oh, but you will gladly pay for quality, ad-free content, you say? Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out…

Your parent comment said nothing about paying in order to avoid ads and made no assumptions about any of the points you responded to. It was just lamenting ads.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#33
post #23

Earlier quoted context omitted.

Claiming they're a PYSOPS unit is overcomplicating the matter. NPR basically practices access journalism ( https://en.wikipedia.org/wiki/Access_journalism ) and claims not to.

Access journalism ?? Oh, you mean Terry Gross' excellent and astonishingly comprehensive interviews with virtually all movers and shakers of the last 3-4 decades? That's what I like about NPR the most. Prairie home companion, wait-wait don't tell me... BORING. it's time to change the station.

Terry Gross' excellent and astonishingly comprehensive interview of each and every member of the E Street Band.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#34
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Oh, but you will gladly pay for quality, ad-free content, you say? Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out…

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading.

It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid.

Wow. I am actually amazed at the disingenuousness of that twisted interpretation of what you quoted.

People will pay for what they value. The value of media has been utterly destroyed by ads. Ads are the problem.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#35
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

> I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading. It's unfortunate that internet people have been falsely conditioned to believe the people who create the media we consume shouldn't be paid. Oh, but you will gladly pay for quality, ad-free content, you say? Unfortunately, based on the numbers I've seen at media companies I've freelanced for, this only works out…

I think they are arguing for NPR to get more funding from the government, in the form of taxes. That is how public radio was traditionally funded.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#36
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

As someone who only vaguely remembers NPR from their childhood, my primary association of NPR is with their podcasts. And those things are full of ads. So I initially found this post very confusing. I guess in the past there might have been something called NPR which did not have ads?

NPR was established by an act of congress, and was meant to provide for a public radio system. It never had ads until recently.

https://en.wikipedia.org/wiki/NPR

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#37
post #21
post #5

I have mixed feelings about this, since on several NPR podcasts Exxon has sponsored and advertised their carbon capture investment, despite it being a greenwashing campaign that comprises such a tiny percent of their overall new investment. How can NPR not ultimately be captured by corporate interests with for-profit sponsorships?

They always preface stories that involve people who have sponsored them in past by stating that they have sponsored them. Plus, they've been sponsored by many other organization, such as Earth Law Center (something like that). Does that mean that they are captured by them too?

If a politician prefaced every speech with "Politicians lie" does that absolve the speaker of accountability for lying?

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#38
post #14

Earlier quoted context omitted.

As someone who only vaguely remembers NPR from their childhood, my primary association of NPR is with their podcasts. And those things are full of ads. So I initially found this post very confusing. I guess in the past there might have been something called NPR which did not have ads?

This wasn't the case as recently as a few years ago. I used to listen to the podcast version of Wait Wait Don't Tell Me exclusively, and remember musical interludes that immediately went right back to the show. One time I was driving in the car at just the right time and heard Wait Wait Don't Tell Me on the radio for the first time (as opposed to in podcast form) and was startled that there were ads. Now of course th…

As someone who thinks Wait Wait Don't Tell Me is the absolute worst pile of garbage NPR has ever produced, what do people see in that show? Honest question.

Found this review [1] a few years ago and was glad to find I wasn't the only one who couldn't stand that apparently much beloved show.

[1] http://www.imnotlaughing.com/index.php/radio/46-wait-waitI

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#39
post #10

If you want a contrary take on NPR and particularly how their political coverage is awful, Erik Loomis, a professor of union labor history and about as far left as you can get, has a number of articles on how NPR fails the national discussion http://www.lawyersgunsmoneyblog.com/2019/07/our-worthless-me...

I think the main problem with NPR news is they always play dumb. If somebody tells them "2+2=5," they just repeat it, if even it's been proven a lie, even if they've been saying the same lie for 30 years. It's not objectivity, it's just enabling liars.

This problem is not exclusive to NPR.

Re: Podcast sponsorship revenue continues to fuel NPR’s financial growth

#40
post #4

I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs. But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives. Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support. It's also just much more pleasant to listen to. I…

As someone who only vaguely remembers NPR from their childhood, my primary association of NPR is with their podcasts. And those things are full of ads. So I initially found this post very confusing. I guess in the past there might have been something called NPR which did not have ads?

They always say "We don't have ads, we have underwriters". I think the difference being the sponsor has copy that the announcer will read, but they can't do all the annoying audio effects that traditional advertisers use.

Personally, I don't much mind it. Gotta pay the bills somehow.

Maybe depends where you are, but NPR is big here in central Iowa (iowapublicradio.org). I think it's pretty big in Minnesota as well.

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