21–30 of 63 posts
This is a mix of half-amusing misconceptions -- "Of course I'll spend eight minutes of my life watching your branded content" -- and details that advertisers should care about -- "I love the copy, but it feels off brand". Most of the pictures fall into the latter, and are very "inside baseball". Why would you expect "real people" to talk like that, or chastise advertisers for doing so? People who buy from Amazon don'…
This is a mix of half-amusing misconceptions -- "Of course I'll spend eight minutes of my life watching your branded content" -- and details that advertisers should care about -- "I love the copy, but it feels off brand". Most of the pictures fall into the latter, and are very "inside baseball". Why would you expect "real people" to talk like that, or chastise advertisers for doing so? People who buy from Amazon don'…
This is a mix of half-amusing misconceptions -- "Of course I'll spend eight minutes of my life watching your branded content" -- and details that advertisers should care about -- "I love the copy, but it feels off brand". Most of the pictures fall into the latter, and are very "inside baseball". Why would you expect "real people" to talk like that, or chastise advertisers for doing so? People who buy from Amazon don'…
The funniest part is that most of this stuff actually works: on message copy, brand structure (http://bit.ly/fmyD7T), the word "solution" has sold hardware for 3 decades, buzzwords like "social currency" causing enough confusion to get your attention, focusing on intent increasing conversions/revenue, font size increasing conversions, branded apps (REI ski report, Oakley surf report), website users love introspection, stock photos increasing conversion, focusing on benefits (value prop).
"I like the functionality, but it doesn't follow best practices."
or "Things Real People Don't Say About Science"
"These findings are compelling, but I'd like to see some corroborating studies in peer reviewed journals".
Any consumer facing industry is going to have a world of jargon that is inaccessible or ridiculous to the layperson. And similarly, these industries can support those who want to participate but don't have anything to add.
I don't see this as a jab at advertsising (although, it very well may have been intended as such) I see it as a jab at wannabes.
If you still don't believe me, try reading tech job postings...
[edit: typo]
Earlier quoted context omitted.
http://i.imgur.com/6BSYe.jpg ;)
Even better: http://tpdsaa.tumblr.com/post/2731266235/submitted-by-adamle... That silly call center woman that's on millions of websites.
Interesting. But I disagree with a number of them. > I love the copy, but it feels off brand ... I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange. Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell. > If only this solution was more scal…
Definitely. No one has ever said that, ever, in the history of the web.
Never say never. It depends on the type of a site e.g., http://www.thesixtyone.com/