Earlier quoted context omitted.
> I just disagree that H264 is a worse standard than WebM. Both WebM and h.264 are imperfect solutions for the same problem. WebM has a image quality issue h.264 has not, but this can be corrected, as WebM can be improved over time. The problem h.264 has - being encumbered by patents you can borrow for free only for a limited time - will not be corrected. If we decide to store all our video in h.264 we risk being una…
I'm impressed you guys encode that much. I don't think you're the common case. The case where WebM dies is that everyone continues to encode with H264 (which is what they're doing now). If you're IE or an iOS device you get raw H264. If you're Chrome or Firefox you get H264 in Flash. You just encode H264 and that's it. Now dual encoding, and you work everywhere. Whereas with WebM there is NO delivery mechanism to iOS…
Compared to the effort it takes to produce the content, encoding is negligible. We have a complete studio and a dedicated team producing a couple hours of original material every week. Originals are kept as uncompressed as possible storage-wise and are captured at the highest quality the equipment allows. Encoding happens in a server that's nowhere near capacity.
I proposed a presentation on it at the last FISL but it didn't make the cut (for which I am glad - two others did and it was quite enough work preparing them).