Just to be clear: the app makes ~20 downloads per day (checked on App Annie premium and Sensor Tower premium) except for the fact that you change the price from paid to free multiple times, causing multiple spikes in downloads generated by sites like https://www.148apps.com/ and https://appadvice.com/apps-gone-free which basically list all apps that have become free from paid. So claiming `about 10,000 downloads each…
That is, apple highlights are massively more impactful that any other venue. My app had reviews in multiple publications and I average about 200 downloads per week, at around 4500 impressions. It got featured once in some list (in Thailand) and I got about 1 million impressions per day. Sadly, the app was paid (and not translated) at the time so no sales.
10k downloads per week is legitimately impressive for this kind of app. Kudos