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Why should they be connected to each other? Tesla.com is powered by Shopify. They sell all of their vehicles through their site since they don't deal with dealerships. Likewise Kylie Cosmetics is powered by Shopify. That's a billion dollar brand that's not going to be OK with being placed in a dusty corner of Amazon. They have enough brand value to drive their own audience through their own channels (Instagram, Snap,…
> Tesla.com is powered by Shopify. They sell all of their vehicles through their site since they don't deal with dealerships. While this may have been true in the past, it is no longer the case. Neither the main Tesla store/website [0] nor the merchandise store (for t-shirts, assorted knick-knacks, some chargers; basically everything except the cars) [1] use Shopify. You can validate by going to those websites and Ct…
If you're building a real brand, you're building a relationship with your customers that you own. You're going to do it on your own terms because you can drive your own audience.