As Ben said...revenue has not showed up. I really wonder if going from 2 days to 1 day is as valuable to consumers, and as impactful on revenue, to going from say 1 week to 2 days. We might not see revenue increase for years, and revenue is going to become more expensive. However, if AMZ continue to invest in difficult logistical challenges, the small marginal gains in shipping time might suddenly add up to a leap: i…
Going from 2 days to 1 day has always felt more like a luxury to me – and one I am willing to pay for when needed. For 95% of the purchases I make 2 day shipping is more than quick enough.
1 day seems unnecessary sometimes, but more often it is fighting back trips to local retail for me. I.e. Terro Ant Bait with the recent change in weather in Portland.