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Amazon Changed Search Algorithm in Ways That Boost Its Own Products

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Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#51
Side rant: Where is my Amazon branded phone case?!? This weekend I placed a half dozen searches for "iphone 11 case" and was only presented with super shady, low quality vendors.

Floveme? Tendam? Donse? Spigen? and my favorite: Vapesoon.

Is it just too early for the legit brands to have a case ready? Or am I doing it wrong?

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#52
post #34

Considering how shopping at Amazon now feels like shopping at an electronics bazaar in Singapore with giant bins of random knock-off products of suspicious quality, tweaking the algo to push name-brand options (even if it's their own name-brand) would be a welcome move to me as a buyer. Obviously it's grossly unfair to their vendors, but from a strictly user-centric view it's an improvement. Otherwise, Amazon feels l…

> Otherwise, Amazon feels like AliExpress with faster shipping and better English.

It literally is. All these products are cheap stuff that marketers find on aliexpress. They buy them in bulk, stamp a logo on it, import in the US/EU, stock in logistic centers and then sell on Amazon. It's the same stuff, but it comes from an English seller and a warehouse in US/EU.

It's exactly the same thing that Amazon does with its product lines though (like Amazon Basics), so not really rooting for their own name-brands either.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#53
post #36

Earlier quoted context omitted.

>Grocery stores re-package goods like rice, beans, paper towels, etc. to compete with their vendors all the time. That was the original point I was arguing against. My point is that grocery store is not a good analogy because Amazon is not the same as a retail store, they are a combination store and marketplace.

I would argue that a grocery store is a combination store and marketplace in that case. Stores have plenty of in-house brands, they also have racks of goods that are stocked and sold by third parties wherein they get a cut. To be fair, I think I would be more comfortable comparing Amazon to Sears in it's heyday.

>, they also have racks of goods that are stocked and sold by third parties wherein they get a cut

I'm sure that exists, but it's not common. Grocery stores often charge slotting fees, but that's not the same as renting shelf space--the store still owns the product (even if there is an agreement to buy it back if it doesn't sell).

Also retail stores take on more product liability than marketplaces like flea markets do.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#54
post #34

Considering how shopping at Amazon now feels like shopping at an electronics bazaar in Singapore with giant bins of random knock-off products of suspicious quality, tweaking the algo to push name-brand options (even if it's their own name-brand) would be a welcome move to me as a buyer. Obviously it's grossly unfair to their vendors, but from a strictly user-centric view it's an improvement. Otherwise, Amazon feels l…

Eh, I just don't agree with this at all. It's pretty easy to use filters in your search to find what you want.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#55
post #6

I would compare this to a supermarket allocating shelf space to maximize its profits, either by placing its own brands front and center or by featuring brands that have made a deal for prime shelf placement. I don't see this as scandalous or even new. Coincidentally, Amazon brand products are usually pretty good in my experience, so this might not be a terrible outcome for users who have already decided to come shop…

EDIT: I didn't explain this well at all because I couldn't find the episode and haven't listened since it came out, I highly suggest someone better than me find the episode because it makes much more sense and has WAY more information than me. There was a planet money episode about this exact comparison the other day. Basically it comes down to: When a grocery store puts something on it's shelves, the store itself bo…

> When a grocery store puts something on it's shelves, the store itself bought it from the manufacturer. They have already made their money. On Amazon, manufacturers don't make money when the item is listed, they make it only if and when a customer buys the product.

It's way more complicated than that. Manufacturers pay stores to carry their products, feature their products in special places in stores, get forced to take buy back unsold product, get paid way later on invoices, etc etc.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#56
post #34

Considering how shopping at Amazon now feels like shopping at an electronics bazaar in Singapore with giant bins of random knock-off products of suspicious quality, tweaking the algo to push name-brand options (even if it's their own name-brand) would be a welcome move to me as a buyer. Obviously it's grossly unfair to their vendors, but from a strictly user-centric view it's an improvement. Otherwise, Amazon feels l…

> Otherwise, Amazon feels like AliExpress with faster shipping and better English. It literally is. All these products are cheap stuff that marketers find on aliexpress. They buy them in bulk, stamp a logo on it, import in the US/EU, stock in logistic centers and then sell on Amazon. It's the same stuff, but it comes from an English seller and a warehouse in US/EU. It's exactly the same thing that Amazon does with it…

The one difference is that the Amazon Basics products seem to have a quality bar higher than the other random re-labeled products.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#57
post #25

Earlier quoted context omitted.

It's obviously not a perfect metaphor, but neither is a grocery store. >Amazon gives you distribution, traffic, logistics, etc, with zero risk. Not everyone uses the distribution, and a mall or flea market also provides traffic to tenants.

At a mall you pay a fixed cost in terms of rent, regardless of sales. Amazon doesn’t charge you to simply list your product, right? If vendors were being charged a fee just for the listing itself without any sales, your argument would be more valid. If amazon does charge a fee for simply listing a product, tell us. They don’t as far as I know.

No analogy is perfect. Amazon obviously isn't a mall, but it's not a grocery store either.

A grocery store owns the goods in their possession even if they have agreements for sellers to buy some unsold product back. Amazon does not own the 3rd party goods in their possession.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#58
post #35
post #6

I would compare this to a supermarket allocating shelf space to maximize its profits, either by placing its own brands front and center or by featuring brands that have made a deal for prime shelf placement. I don't see this as scandalous or even new. Coincidentally, Amazon brand products are usually pretty good in my experience, so this might not be a terrible outcome for users who have already decided to come shop…

Supermarkets purchase the inventory from suppliers so they have an incentive to move everything that's in their stores. It costs amazon nothing to host 3rd party inventory so they get to prioritize whatever maximizes their profits, including screwing over their top sellers. A better analogy would be a walmart in a small town hosting a bunch of small business to showcase their products, then kicking out the top seller…

Well yes and no. Most grocery chains have more than enough weight to make sure they can return whatever they can’t sell. And the pay their suppliers so late that 99% of the time they’ve already made the sale before even paying for the inventory

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#59
post #49
post #37

Earlier quoted context omitted.

I think their point is simply that "it's their store" - and to be brutally honest, I agree. Two not-entirely-random examples of similar behaviour: Supermarkets place their own brand merchandise where they feel it'll sell best. Undeniably good business, and certainly no reason for concern. Perhaps more questionably, but bare with me - Google place AMP content, which is to say content they have made their product by me…

Note the European Commission has fined Google billions for giving Google Shopping preferential placement in search results.

Yeah, the search vs shop tension is the big question.

The difference being that Google are ostensibly a search engine, who are looking to monetize and leverage their ubiquity - Amazon are a book store grown to titanic proportions looking to maximize profits.

The same, but different.

I fully support Amazon's divergent empire being broken up into sperate companies, but for the moment Amazon.com - the online marketplace - is still an internet shopfront.

Re: Amazon Changed Search Algorithm in Ways That Boost Its Own Products

#60
I've always considered Amazon's search system as pretty bad, often ignoring keywords to get more search results. It does look like their sort by price mechanism has improved. eBay has my favourite search system because it's willing to admit if there are no results and allow me create an e-mail alert. It also allows negation and lets me use parentheses to define a logical "or" as part of the query.
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