Earlier quoted context omitted.
We could even take an additional step on the path of honest communication and instead of "good" and "bad", say "things I like" and "things I dislike".
That's not the same thing. I like ice cream but it's bad for me. I don't like having to pay for it but it's probably good for society that ice cream makers are rewarded for their work, at least if I want to be able to eat more in the future. The world would be a literal paradise if doing thing we like and doing good things were always one and the same thing. I don't see how you can discuss morality and ethics without…
All I'm suggesting is that we take care in our language and be up-front about subjectivity rather than mask it with objective-sounding reifications. This isn't an attack on morality nor its importance, rather it is an acknowledgment of the fact that such judgments are ultimately based on what we as individuals or as a society find acceptable or unacceptable (i.e., like or dislike). It is perfectly possible to have a strong sense of ethics without claiming that one's ethics are somehow objectively or empirically "true".