> All that being said, I personally have never bought from Apple, and think the $150 upgrade cost is ridiculous (not to mention the $300 jump from the XR, which is still $300 more than I paid for my Pixel)! So I could say the "Pro" marketing isn't working on me! But overall, they aren't hurting for customers.
I love it when people complain about the prices Apple charge, especially given the experiences I've had with customer service at Apple, so... story time!
I had an iPhone 5 when it first came out. At the time I was a heavy motorbike rider to and from work. One day when I was riding home it rained heavily (this was in England, so yeah...) and my pocket had been left open. When I got home my iPhone was completely submerged in water for at least 20 minutes.
I took it to Apple the next day and they replaced it for free. Try that with your Pixel... oh that's right, you don't have any stores to take it into world wide. Shame.
Fast forward to only two years ago...
I was in Vienna for Christmas a few years back. We'd gone through Italy to get there. During my time in Italy I noticed my iPhone 6S' battery was dropping quickly. I couldn't work out why. By the time we got to Vienna it would drop by 20% every 15-20 minutes. I found a premium reseller who took it in and replaced the battery in 45 minutes for free. I bought the phone in Australia.
Try that with your Pixel... oh that's right, you have to post your phone to the manufacturer and wait for them to fix it or replace it, a process I know to take weeks. Shame. But you saved $300 though!
I personally don't think it's worth counting the pennies in that manner given the services you're getting outside of the hardware. It's not much of a price hike at all, in the grand scheme of things.