$100K in 4 months: A niche app's path to App Store success
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$100K in 4 months: A niche app's path to App Store success
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Re: $100K in 4 months: A niche app's path to App Store success
#2Thanks for sharing, very informative.
Re: $100K in 4 months: A niche app's path to App Store success
#3100K in 4 months is impressive. Keep in mind that that app was featured by Apple though. It makes a huge difference.
Re: $100K in 4 months: A niche app's path to App Store success
#4Great stuff. I've always thought that the way to crack the App Store is to create a brand associated with a number of apps in the same segment. If you can do this with Developer Tools or similar, then I'm sure there is money to be made!
Re: $100K in 4 months: A niche app's path to App Store success
#5Are there any apps that aren't featured get as many sales as the featured ones? Can any apps be considered "success" without Apple's promotion?
I found it interesting that almost all App Store success stories mentioned their sales went up when the app was featured by Apple, which indirectly makes me time that getting Apple's attention is the #1 priority for an app developer.
Re: $100K in 4 months: A niche app's path to App Store success
#6All other marketing efforts pale in comparison to the dramatic effect that an Apple feature has - at least that's how it was when we launched last April. In some ways, this has diminished (more avenues for app discoverability) but I'd say it still has the biggest effect.
However, it should be noted that iMockups has not been featured since June of last year and still is able to maintain a Top 50-60 ranking in Productivity in the US. As noted in the article, some of the key post-launch factors have helped us keep iMockups in the rankings.
Re: $100K in 4 months: A niche app's path to App Store success
#7Are there any apps that aren't featured get as many sales as the featured ones? Can any apps be considered "success" without Apple's promotion? I found it interesting that almost all App Store success stories mentioned their sales went up when the app was featured by Apple, which indirectly makes me time that getting Apple's attention is the #1 priority for an app developer.
Was the relaunch of Tapbots' Camera+ featured? I don't think so, and it would seem weird for Apple to do it, after they initially blocked it - considering that it would look like a concession on their part - but I'm not completely sure.
Tapbots is one of the really big guys on the app scene, and I wouldn't put it past them to pull something like this off without Apple's help.
But people obviously shouldn't assume that they could follow in their footsteps.
Re: $100K in 4 months: A niche app's path to App Store success
#8If the author is here, could you comment on how often people use your app? Are these statistics commonly measured for iOS apps?
Re: $100K in 4 months: A niche app's path to App Store success
#9Are there any apps that aren't featured get as many sales as the featured ones? Can any apps be considered "success" without Apple's promotion? I found it interesting that almost all App Store success stories mentioned their sales went up when the app was featured by Apple, which indirectly makes me time that getting Apple's attention is the #1 priority for an app developer.
Was the relaunch of Tapbots' Camera+ featured? I don't think so, and it would seem weird for Apple to do it, after they initially blocked it - considering that it would look like a concession on their part - but I'm not completely sure. Tapbots is one of the really big guys on the app scene, and I wouldn't put it past them to pull something like this off without Apple's help. But people obviously shouldn't assume tha…
I don't recall Camera+'s relaunch being featured and I agree, I don't see Apple featuring it after they pulled it from the store.
However, Taptaptap (not Tapbots) has a massive mailing list that they leverage whenever they have a product launch. That definitely helps!
Re: $100K in 4 months: A niche app's path to App Store success
#10I understand this isn't really comprehensive, but money wise, 2 people spent about 1.5 years on the apps and finally made 100k. Seems like they are just starting to get decent ROI and the battle for profitability is yet ahead.