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PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

techcrunch.com

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Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#2
Anyone else tired of hearing about "the Heroku of x?" However, you can be pretty sure you hit the right combo of good timing and implementation when your own startup is followed by services which are referred to as "[insert your startup name] of x."

ETA: Let's have some fun and play with the tagline they have on their pricing page which is "Like Heroku, but better."

Like Heroku, but without ninjas and rockstars.

Like Heroku, but better, but less cool.

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#3
post #2

Anyone else tired of hearing about "the Heroku of x?" However, you can be pretty sure you hit the right combo of good timing and implementation when your own startup is followed by services which are referred to as "[insert your startup name] of x." ETA: Let's have some fun and play with the tagline they have on their pricing page which is "Like Heroku, but better." Like Heroku, but without ninjas and rockstars. Like…

Tired or not it's not a bad way to make value proposition clear and in hindsight is pretty handy:

- "Youtube is the flickr of Video" - http://slashdot.org/articles/05/08/14/1320217.shtml

- "AdMob is the doubleclick of mobile" http://www.businessweek.com/the_thread/techbeat/archives/200...

etc

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#5
post #3
post #2

Anyone else tired of hearing about "the Heroku of x?" However, you can be pretty sure you hit the right combo of good timing and implementation when your own startup is followed by services which are referred to as "[insert your startup name] of x." ETA: Let's have some fun and play with the tagline they have on their pricing page which is "Like Heroku, but better." Like Heroku, but without ninjas and rockstars. Like…

Tired or not it's not a bad way to make value proposition clear and in hindsight is pretty handy: - "Youtube is the flickr of Video" - http://slashdot.org/articles/05/08/14/1320217.shtml - "AdMob is the doubleclick of mobile" http://www.businessweek.com/the_thread/techbeat/archives/200... etc

Sure, but wouldn't it be better if you could make that proposition from your own presentation without having to refer to other services? If PHPFog is the Heroku of PHP, then what was Heroku the Heroku of? ;)

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#6
post #5
post #3

Earlier quoted context omitted.

Tired or not it's not a bad way to make value proposition clear and in hindsight is pretty handy: - "Youtube is the flickr of Video" - http://slashdot.org/articles/05/08/14/1320217.shtml - "AdMob is the doubleclick of mobile" http://www.businessweek.com/the_thread/techbeat/archives/200... etc

Sure, but wouldn't it be better if you could make that proposition from your own presentation without having to refer to other services? If PHPFog is the Heroku of PHP, then what was Heroku the Heroku of? ;)

You do realize that "The Heroku Of PHP" is not a line from PHPFog right?

It's how TechCrunch is explaining what the site is.

http://www.phpfog.com/

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#8
Don't really get this one. First off, PHP doesn't have the deploy/run process of Sinatra/Ruby/Node/etc. Second, 1.8 mil isn't much money; that's probably the amount you could bootstrap with some past success. And the business-plan-like graphic doesn't reveal that there's anything interesting in their tech approach than any commodity hosting.

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#9
post #6
post #5

Earlier quoted context omitted.

Sure, but wouldn't it be better if you could make that proposition from your own presentation without having to refer to other services? If PHPFog is the Heroku of PHP, then what was Heroku the Heroku of? ;)

You do realize that "The Heroku Of PHP" is not a line from PHPFog right? It's how TechCrunch is explaining what the site is. http://www.phpfog.com/

Actually, it's right on their pricing page. Maybe they didn't think of the line themselves, but it's on their site and not as a quote.

PHP Fog is like Heroku for PHP. But better. We will provide simple one-click installations of some of the most popular PHP applications out there.

ETA: However, I do agree that "like Heroku for PHP" is a big difference from "is Heroku for PHP." My mistake.

Re: PHP Fog Raises $1.8 Million To Be The Heroku Of PHP

#10
post #2

Anyone else tired of hearing about "the Heroku of x?" However, you can be pretty sure you hit the right combo of good timing and implementation when your own startup is followed by services which are referred to as "[insert your startup name] of x." ETA: Let's have some fun and play with the tagline they have on their pricing page which is "Like Heroku, but better." Like Heroku, but without ninjas and rockstars. Like…

I agree when a company's mission seems simple, it might be overkill. But this kind of analogy was the only way of getting people to reasonably understand what my first startup did. "We're the EC2 of manufacturing."
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