Stewart Butterfield, Slack’s chief executive, said in an interview that it would take time for the market to understand his company since it had created a new category of software, unlike soda or cars We've had public business software companies for decades, they all created a new "category" of software, why does he think his is something new? Fundamentally speaking, how is Slack any different to the first email prog…
Thanks! I mean it, THANK YOU! We were using HipChat at a previous company (2013, I think), and I never understood the switch to Slack. I was like: Wait, but what's the difference? Everybody knew about Slack, and no one about HipChat. I also don't think they introduced a new category of software, they just spent an absurd amount of additional money in marketing. That's it.
At the time it was claimed that this was really a whole new way to organize data and work. In practicality, not that much changed from HipChat. Pinned items and the ability to rifle back through conversations saved my bacon a few times, but looking back on it, I don't think they outmatch properly-organized documentation and wikis.