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In a swipe at Chrome, Firefox now blocks ad trackers by default

wired.co.uk

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Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#41
post #24

Switched to Firefox a few months back. Havn’t missed Chrome at all

I work at Google, but use Firefox for all my private things... Except when I run into a page that's broken in Firefox. And except when I need developer tools. And except when I need the browser to translate sites for me. And except when I'm shopping, as Google does a good enough job with payment details. And except Google properties, because who knows what weird HTTP 3.7 will Chrome use to save some ocean boiling?

I have developed another strategy. If the site doesnt work in firefox I will just leave. Most of the content is available elsewhere and it is internet way of "voting with my wallet".

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#42
post #24

Switched to Firefox a few months back. Havn’t missed Chrome at all

I work at Google, but use Firefox for all my private things... Except when I run into a page that's broken in Firefox. And except when I need developer tools. And except when I need the browser to translate sites for me. And except when I'm shopping, as Google does a good enough job with payment details. And except Google properties, because who knows what weird HTTP 3.7 will Chrome use to save some ocean boiling?

I think Google has all these things because they have access to vastly more money and top tier developers than Mozilla.

When you think about it, it's incredible that Firefox is as good as it is (same re Linux.)

But obviously if Google wants to stay better than Firefox, whether it takes a year or a decade, they'll always be able to because they have an absurd amount of resources.

So I wonder, what are Firefox's competitive advantages?

1. Privacy: They can do things like this, blocking trackers, things that benefit the user over the platforms. Because Google can pay lip service to this but at the end of the day their customers are advertisers.

2. What else?

Also, Google has advantages, in that they have synergetic (is that the right way to put it?) products. Like Android and Chrome OS that promote Chrome over the competition.

Can Mozilla compete by adopting a similar approach?

Linux kind of fulfills the role of the OS with Firefox by default, usually. It certainly should, at least.

Of course, Linux suffers from the same lack of resources compared to the competition.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#43
post #31

Earlier quoted context omitted.

Tracking protection != ad blocking. If browsers would always heuristically filter-out ads, this would make them useless at best, or actually deceptive. See also other comment about incentives of browsers becoming misaligned with users (or indeed Brave which you mentioned yourself).

Ads are not of interest to users. I think their display is a waste of time and resources, as well as the risks associated. How blocking ads make a browser “misaligned” with users? It’s in fact the opposite. Brave is simply, like stated before, a Trojan Horse. Replacing google with another ad broker is not helping anyone. >> Brave browser (Stage 1) is a Trojan Horse for their actual business which is a blockchain-base…

For better or worse, ads are what finances the vast majority of online content out there. Even HN gets the occasional paid job posting, stripe (or other YC company) promo, etc., and I'm ok with it. For me, the problem isn't ads per se, but tracking and targetted ads which bring privacy invasion, monopolization, and security issues.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#44
post #26

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

I don't agree ads are beneficial for users (or "consumers" as you put it). They could be, but you pay with your focus/time. I'd rather pay for the content then, or get a free (demo) version (I regard a RSS feed as such). Tracking, however, is on the long term never beneficial for the users. It is a behemoth of a privacy nightmare. This article is about ad trackers .

> I'd rather pay for the content then

People like you are a minority. Most people expect Internet content to be free.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#45
post #41
post #24

Earlier quoted context omitted.

I work at Google, but use Firefox for all my private things... Except when I run into a page that's broken in Firefox. And except when I need developer tools. And except when I need the browser to translate sites for me. And except when I'm shopping, as Google does a good enough job with payment details. And except Google properties, because who knows what weird HTTP 3.7 will Chrome use to save some ocean boiling?

I have developed another strategy. If the site doesnt work in firefox I will just leave. Most of the content is available elsewhere and it is internet way of "voting with my wallet".

That's what I do too. I believe that the more the people who don't tolerate this nonsense (and tell others to do likewise when possible), the quicker we can achieve positive change for everyone. And by "positive change" I mean challengers to Chrome and Google's attitude of bulldozing things (including invading privacy).

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#46

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

The ads that I find most useful are the ones which mimic olde newspaper/magazine ads by simply showing things relevant to their general readership. The advertisers don't need to know a thing about me, they just need to know the general demographics and interests of the publication. For example, the ads on this blog[1] are far more relevant and less invasive/annoying than anything that Google ever showed me before I s…

Consider this though, would those marketing schmucks invest that much money into dystopian tracking on the web if they didn't have the data to back it up?

The problem is in the user. They do this because we let them. Spread the adblock around your non-technical peers whenever you can.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#47

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

How could ads benefit users? Obviously, if the revenue that content creators receive from ads came directly from the consumers, the middle (ad) man would be cut out and all others would benefit.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#48
post #26

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

I don't agree ads are beneficial for users (or "consumers" as you put it). They could be, but you pay with your focus/time. I'd rather pay for the content then, or get a free (demo) version (I regard a RSS feed as such). Tracking, however, is on the long term never beneficial for the users. It is a behemoth of a privacy nightmare. This article is about ad trackers .

It's something a person would say with a salary depending on ads. Who likes tracking and popups? TV programming butchered? Endless garbage in the mail? Come on.

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#49

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

Yes they can. Online advertising is on the rise. Businesses have been spending the same % in advertising for a century. If it is not possible to use trackers, businesses will keep spending the same, and advertisers should be paying out the same to publishers.

The bigger question for me is why publisher payouts keep dropping even while online advertising spend is skyrocketing.

https://www.researchgate.net/profile/Rachel_Soloveichik/publ...

https://ark-invest.com/wp-content/uploads/2018/06/internet-a...

Re: In a swipe at Chrome, Firefox now blocks ad trackers by default

#50

It's going to be interesting to see where this ends up. Ads are inevitable, and in some ways beneficial to both content providers and consumers (i.e. revenue can be earned from users without any direct payment). But are invasive forms of tracking such as 3rd party cookies really that necessary? Could websites survive using only contextual advertising without the excessive tracking?

How could ads benefit users? Obviously, if the revenue that content creators receive from ads came directly from the consumers, the middle (ad) man would be cut out and all others would benefit.

The same way that reading HN can benefit users. A lot of the posted blog articles are covert advertising anyway. Ads do not benefit the user directly, they benefit the business, which expands and improves its products, which itself benefits the user. Advertising is indispensable for business growth, and are never going to go away, they 'll just change format
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