Earlier quoted context omitted.
In my experience of over 15 years, the "rules" have only changed 3 times since I started. First to require good reverse DNS, then to require SPF, last to require DKIM. The transition on each of those was generally several years with plenty of publicity.
You're forgetting DMARC.
The “mail is hard” myth
171–180 of 311 posts
Re: The “mail is hard” myth
#172If your not in the busines of setting up mail servers every day: Mail is hard. As long as there is no download-and-run-solution for a mail-server: Mail is hard.
Re: The “mail is hard” myth
#173Which user demographic is running one's own email server ideal for? My consultancy handles "all things technology" for multiple small businesses (sized 1-50 people, located mostly in South Asia). Anecdotally: A lot of these folks are happily using mybusinesname.accounts@gmail.com and so-on, but decide to get their own domain for the added veneer of "professionalism". Many are happy to use Yandex (1000 users with your…
Lots of businesses run their own email server. It's not that complicated. The easiest way to do it is to buy an email server, you can use Exchange or you can use something like iMail or Kerio. Install that on a server, get a static IP from your ISP, put the server behind a firewall, and point your DNS servers for your domain to it. Then generate an SPF record, and you should be good. That's how many people do it. As…
Setting things up is actually the fun, easy part.
Re: The “mail is hard” myth
#174Earlier quoted context omitted.
Not GP, but it matches my experience: with reverse DNS, DKIM, SPF, being in DNSWL (and not in DNSBLs) some of my messages end up in Gmail spam folders (very recently received a reply to a message I sent 3 years ago because of that, for instance). A while ago there were strange issues with Google-hosted mailing lists as well, with some messages not being visible even to an ML administrator, while Gmail servers accepte…
> some of my messages end up in Gmail spam folders (very recently received a reply to a message I sent 3 years ago because of that, for instance) How did this happen if Gmail deletes spam after some weeks?
Edit: or, as the sibling comment suggests, it behaves strangely with respect to removal as well.
Re: The “mail is hard” myth
#175Earlier quoted context omitted.
I would also recommend setting up a dmarc record so you can monitor your deliverability. Spam however is still a hassle and you're never going to match Gmail or Outlook when you're small. Say it takes a few hundred identical spammy emails to trigger a filter. For Gmail it means the chance of receiving that spam is less than 1 in a million. If you're small and managing say a 1000 users - a large percentage will end up…
>Say it takes a few hundred identical spammy emails to trigger a filter Wait, is this really the way how spam filters work? All I need to do is to add a random number to all emails to bypass spam filters?
Re: The “mail is hard” myth
#176Earlier quoted context omitted.
Not GP, but it matches my experience: with reverse DNS, DKIM, SPF, being in DNSWL (and not in DNSBLs) some of my messages end up in Gmail spam folders (very recently received a reply to a message I sent 3 years ago because of that, for instance). A while ago there were strange issues with Google-hosted mailing lists as well, with some messages not being visible even to an ML administrator, while Gmail servers accepte…
> some of my messages end up in Gmail spam folders (very recently received a reply to a message I sent 3 years ago because of that, for instance) How did this happen if Gmail deletes spam after some weeks?
Re: The “mail is hard” myth
#177this article doesn't have the word 'security' in it
Re: The “mail is hard” myth
#178Re: The “mail is hard” myth
#179Earlier quoted context omitted.
> or give me capabilities that I don’t have by paying someone else? The same can be said "why should I grow my own veggies when I can buy them from the supermarket?" - The point is always, always, about Freedom.
When you eat home grown vegetables, the experience isn’t objectively worse. When you run your own mail server it is. If you were running your own restaurant and your home grown vegetables caused a worse customer experience would you do it? Running your own mail server which causes more of your mail to go to spam is worse than using a commercial provider.
^ I both run my own mail server and use someone else's service for another purpose. My experience running my own mail server is objectively WAY BETTER than using the commercial provider (and I've been doing this for many years in multiple scenarios).
Just because your experience (even if it is repeated) with certain technology goes one way, that doesn't make it universally true.
Re: The “mail is hard” myth
#180Managed mail server clusters for years with an ISP. Agreed, too many things that can break and cause PITA. However, ‘Hard’ is a subjective term. The deeper you are in a trade or the longer you have done it, the easier it comes to feel. I visited a family farm and found it very very hard to squeeze milk outta buffalo. My great uncle however has dealt with that buffalo that for years and didn’t sweat it one bit. In a s…
Buffalo milking is the new yak shaving
Buffalo milking seems to be variously related to experience (see effortless squeezing) or Buffalo as a service ie. no buffalo on-prem or a backyard required.