Earlier quoted context omitted.
Hi there kopiblanca, One of the founders of Zepel here. We believe JIRA and most other project management tools have evolved from the core use case of issue tracking. While they might be great for tracking issues and ad hoc work items, when it comes to product development, bug tracking is only a part of the equation. We believe 2 key aspects make product/feature development different. - Unlike bug tracking, a feature…
Product teams don't hate JIRA. They love JIRA. Engineers hate JIRA. From your explanation, I still don't understand how this is different from JIRA (apart from the theme).
Currently, you’re not competing against JIRA, but rather Asana, Basecamp, Trello, etc for customers. While not rational, a large part of their appeal is they look nothing like JIRA, which can’t be said for you.