Earlier quoted context omitted.
Would this actually be practical? From what little I know about google infrastructure everything is dependent on their in house tooling and spinning projects off is a massive amount of work.
I think the point is that Google has been burning goodwill for a decade now. It might not be visible yet, just like the ice cube who has been heated from -100°C to -5°C and still doesn't melt, but at this point it would take very little energy to thaw Googles goodwill reserves. Anything they can do to return to former status as "defender of the Internet" might be worth huge investments for that alone.
Unobviously a poor metaphor.
energy to heat 1kg from -100°C to -5°C: 200kJ
energy to melt 1kg from -5°C (as ice) to 0°C (as water): 345kJ
Water has lots of extremely non-linear behaviours!!!