Does this actually work cross-culturally?
My understanding of advertising is that it relies very heavily on building associations between the product being advertised and existing positive social norms. The reason truck commercials in the U.S. always feature scruffy broad-chested men driving shiny vehicles across wide-open rugged terrain is because in the U.S. we have this cultural mythology about the frontier and conquering nature and we associate manliness with this (and with facial hair, muscles, etc.). And this works because there's already a shared cultural norm that's been built up over centuries, which most of the people who develop advertisements are familiar with and can mine for ideas. When I visit my in-laws in Taiwan, the advertisements look very different (although somehow the skinny-but-buxom-blonde has made its way over there too, despite representing basically 0% of the female population).
In a past life, my primary job was getting people to click on search results faster, and my secondary job was making sure Google stayed in the press for positive reasons. A lot of this was data-driven, but when it came to adapting changes to individual countries, we'd always defer to the local teams. Google.kr looks different from Google.ru, both of which look different from Google.com, and in many cases these differences were simply because a competitor had gotten to the local country first and that's what the population had become accustomed to.