Peloton S-1
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Peloton S-1
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Re: Peloton S-1
#2Can't help but start to think that everyone is cashing out before the impending recession.
Re: Peloton S-1
#3Can't help but start to think that everyone is cashing out before the impending recession.
IPO takes months and months of effort and planning. It is not as short term as you seem to imply.
Re: Peloton S-1
#4The Peloton "How I Built This" episode is well worth a listen for anyone interested in the company.
https://www.npr.org/2019/04/05/710439824/live-episode-peloto...
Re: Peloton S-1
#5Can't help but start to think that everyone is cashing out before the impending recession.
IPO takes months and months of effort and planning. It is not as short term as you seem to imply.
Also looks like they are already profitable, and growing like crazy.
EDIT: my bad interpreting the loss format, they are not profitable.
Re: Peloton S-1
#6Nice unit economics:
Our Connected Fitness Subscriber Lifetime Value for fiscal 2017, fiscal 2018, and fiscal 2019, was $267.1 million, $604.4 million, and $1,053.8 million, respectively, or $3,433, $4,015, and $3,593 per Connected Fitness Subscriber, respectively.
As we expand our content offering, develop new interactive software features, and grow our community of Members, we believe we can maintain a low Average Net Monthly Connected Fitness Churn, resulting in a high Connected Fitness Subscriber Lifetime Value. In addition, with the growth of our Connected Fitness Subscriber base over time, we expect to improve our Subscription Contribution Margin as we scale our fixed content production costs.
Net Customer Acquisition Cost (profit) can be calculated as Adjusted Sales and Marketing Expense (which excludes depreciation and amortization expense and stock-based compensation expense) less Adjusted Connected Fitness Product Gross Profit (which excludes depreciation and amortization expense and stock-based compensation expense). Our Net Customer Acquisition Costs (profit) for fiscal 2017, fiscal 2018, and fiscal 2019, was $14.2 million, $(4.9) million, and $1.6 million, respectively, or $183, $(33), and $5 per Connected Fitness Subscriber added, respectively. We believe we will continue to drive rapid payback and efficiencies in Net Customer Acquisition Costs (profit) by further leveraging sales and marketing investments as a result of heightened brand awareness and growing word-of-mouth referrals. Changes in Connected Fitness Product margins or sales and marketing expenses may result in an inability to fully offset our customer acquisition costs.
Re: Peloton S-1
#7Can't help but start to think that everyone is cashing out before the impending recession.
IPO takes months and months of effort and planning. It is not as short term as you seem to imply.
Which is why they're hurrying to get them done now, before things get bad?
It does seem like there are a number of them, but maybe that's just my impression. Anyone got numbers?
Re: Peloton S-1
#8Given how expensive a bike is, I imagine their market being even smaller than the apple iPhone market and a subscription-based health system can arguably be as important to someone as an iPhone, but it doesn't really have that "i want that" shine that iPhone does. I imagine they'll see a lot of growth short term and taper off really soon maybe after 6 years.
Re: Peloton S-1
#9There are some funny things in the Risk Factors section:
“We have identified material weaknesses in our internal control over financial reporting and if our remediation of such material weaknesses is not effective, or if we fail to develop and maintain an effective system of disclosure controls and internal control over financial reporting, our ability to produce timely and accurate financial statements or comply with applicable laws and regulations could be impaired.”
There are also three long subsections about music licensing (edit: and music-related legal proceedings mentioned in multiple places).
Re: Peloton S-1
#10There are some funny things in the Risk Factors section: “We have identified material weaknesses in our internal control over financial reporting and if our remediation of such material weaknesses is not effective, or if we fail to develop and maintain an effective system of disclosure controls and internal control over financial reporting, our ability to produce timely and accurate financial statements or comply wit…
Seems like standard boilerplate.