>
“Uber, Airbnb, etc all succeeded because they broke the law. Why are ethics important?” and I had no real answer.I'll try my hand at an answer.
First, what is legal and what is ethical are not the same. New York City's pre-Uber taxi industry was racist, exploitative and ripe with fraud. Uber disrupted that cesspool. As recently as 2015, Uber was popular enough among average New Yorkers that it could mobilize grassroots support to rival the mayor [1].
Second, there are degrees of lawbreaking. Jaywalking is lawbreaking. Civil municipal regulation violation, which encompasses most of Uber and Airbnb's early mischievousness, is lawbreaking. Sexual harassment and fraud, on the other hand, are criminally illegal. We have different bands of consequences for different bands of infractions for a reason. Lumping together fraud and jaywalking is facile.
When Uber was busting taxi trusts, they were popular and powerful. When it abused that trust with their god mode and promotion of workplace harassment and overrunning of drivers' rights, their CEO got axed. Society innately and politically recognizes ethics, particularly if the public (e.g. activists, journalists, et cetera) document gross violations.
[1] https://www.fastcompany.com/90237321/the-inside-story-of-how...