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…in the US. They’ve been doing vegetarian options in Europe for at least 20 years.
Maybe at McDonalds but KFC are usually meat only besides the side salads.
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How would you propose describing something that has the consistency and flavor of chicken, and which doesn't denigrate the non-chicken product? Quotes and asterisks are as you said not always sufficiently visible differentiators, but misspellings like "Chikken" or the like will usually be trademarked by a particular organization and not be available for widespread usage.
"Imitation chicken".
The real crime is that we are gonna have to think of a different name for non-euclidean chicken products.
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Ah, exactly what I want as a consumer. Believing I'm purchasing one thing when reading the product name, and finding out it is something else entirely when reading the ingredients list (which I rarely do).
A quick Google search for "beyond meat" reveals lots of photos of their packaging. Every single one of them has large, all-caps, bright green "PLANT BASED" on the front of the package. They're not hiding anything, and anyone confused by it probably has themselves to blame. For example: https://www.amazon.com/dp/B074YGZ77H/
I only can interpret that label because I'm now cynically familiar with the deceptive advertising practices currently used. But, to someone not used to how advertisers try to make one thing seem to be another, saying 'beyond meat' is 'plant based' does not communicate this thing is just a bunch of vegetables.
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Pretty sure their nuggets are a huge seller
They are, but they don't contain much chicken meat. 40% of the filler is meat and the rest is "other"[0] (fat, tissue, spicule, etc). Including the breading the majority of the weight of a chicken nugget isn't chicken meat. Contrast this with Chick-Fil-A's nuggets, which are 100% chicken breast meat (with thinner breading to boot). [0] https://www.motherjones.com/food/2013/10/whats-chicken-nugge...
I think it's fascinating how all these fast-food chains are jumping on artificial meat. It makes perfect sense: meat is expensive and difficult to work with, so low-cost chains like these have been serving really disgustingly low-quality meat for quite some time now; in some cases it could barely even be called meat. Plant-based meat, on the other hand, can be both cheaper and less gross at the same time, and it migh…
Definitely not the case at the moment. Last week I went to Del Taco and tried their Beyond Taco. It was $2.49 each compared to the meat one which was $1.49. If I recall correctly, you can switch to an Incredible burger patty at Red Robin for $3 extra.
I think it's fascinating how all these fast-food chains are jumping on artificial meat. It makes perfect sense: meat is expensive and difficult to work with, so low-cost chains like these have been serving really disgustingly low-quality meat for quite some time now; in some cases it could barely even be called meat. Plant-based meat, on the other hand, can be both cheaper and less gross at the same time, and it migh…
> ... can be both cheaper ... Impossible Burger patties are actually more expensive. For example, Burger King: https://www.marketwatch.com/story/meatless-fast-food-burgers... > The meatless burger is $5.99, around a dollar more than the regular Whopper with meat.
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They are, but they don't contain much chicken meat. 40% of the filler is meat and the rest is "other"[0] (fat, tissue, spicule, etc). Including the breading the majority of the weight of a chicken nugget isn't chicken meat. Contrast this with Chick-Fil-A's nuggets, which are 100% chicken breast meat (with thinner breading to boot). [0] https://www.motherjones.com/food/2013/10/whats-chicken-nugge...
McDonalds changed it to use white boneless chicken a few years back.
> Our tender, juicy Chicken McNuggets are made with 100% white meat chicken and no artificial colors, flavors or preservatives.
Made WITH not made OF. Meaning all the meat within a McDonalds nugget is 100% white chicken meat, not that ALL of a McDonald's nugget is 100% chicken. It is designed to be misread/misunderstood.
McNuggets still don't contain 100% chicken or even close, and the fact that 100% of the meat they do contain is "white meat chicken" isn't a significant change.
Go taste a whole-chicken nugget (like Chick-Fil-A's) next to a McDonalds nugget. Heck go look inside them, at the filler. It is night and day.
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The ingredients are listed on the product.
And in big bold all caps letters on the front is “PLANT BASED MEAT”
The one thing this does not communicate is that the contents are not meat.