The core problem here is that universities think that citation statistics are a useful metric to evaluate the quality of the work of a scientist. There's plenty of evidence that this is not the case or that even the reverse may be the case [1], but this idea refuses to die. [1]
PageRank might be better way to evaluate quality. It too can be gamed. Maybe not as easily, though.
And suddenly Google is the authoritative source on literally everything in the world. I hope you like their political views, because they would become "the one".