I have a bit of knowledge of the co-working industry. I’m good friends with the founder of the first and long-dominant tech/creative co-working space in my Australian city, and I served on its advisory board in the past couple years, through what turned out to be a distressed sale of the business to its landlord, after it became insolvent and unsalvageable. There are several fundamental flaws with the concept that ma…
WeWork is like Starbucks and McDonalds business wise. Their IP is all their manuals, their suppliers and financial backers. Strong brand. Lots of adjacent markets. Amazing business!
Personally, when I entered a WeWork for a meetup I felt it's interesting design etc, but it feels like it sucks out your soul. It's like comfy and cold at the same time. Premium Mediocre maybe is the right term for that, not sure.