It's a velomobile. They're somewhat unusual but surely not so unusual that they're worthy of a newspaper article? There are quite a few manufacturers: https://en.wikipedia.org/wiki/Velomobile#Velomobile_manufact...
Edit: Also it is the BBC which has a track record of regarding unusual vehicles as entertaining:
https://www.topgear.com/car-reviews/top-gear-technology-cent...
From the 'review': "Against: The crash protection is a bit fleshy"