Earlier quoted context omitted.
In those days it was typical for the costs of peering to be borne by the sender, relative to the traffic ratio. This changed when Netflix and Youtube decided to use their PR and lobbying strength to bring the negotiation to the court of public opinion - and normal people started referring to typical peering cost-sharing agreements using emotionally loaded words like "ransom"
The ratio requirements are a red herring. If your ISP says you get a certain bandwidth, it is on them to provide the appropriate pipes to get to where their customers want to go. How can the ISP on the other side of Comcast be responsible for maintaining ratios if Comcast's customers are the ones that are requesting the data?
This idea is nonsensical. What if I want to go to somewhere that is three times removed from my ISP. Comcast has zero capability to force some South Korean ISP that is providing services to some website to increase their bandwidth with their upstream who is peered with whoever owns the undersea cable that is peered with the company that peers with Comcast.
The alternative is that Netflix asks for 40 Gbps to Comcast and suddenly Comcast is obligated to provide 40 Gbps to every one of its customers.
What we've always gotten with an ISP is a given link rate to our ISP. Beyond that it's always been a crap shoot.