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Does anyone else who went to Stanford in the 00's remember Tiffin Dinner? Delicious homemade Indian food delivery, sadly closed. That got me through the quarter when I had a broken ankle..:
I feel you. I am from the South of India and we had greens everyday. Quick and easy.
1. have you considered partnering with farms? Especially indoor farms that focus on lettuce but can also grow Asian/Indian greens.
2. How do you think you will scale?
3. How did you arrive at that pricing?
If you would like to chat, my email is = handle at gmail.
Is this just delivering a single Indian dish, in 3 variants, as a service (whatever that means in this context)? Currently available alternatives: 1) go to the nearest Indian restaurant and get it fresh when you need it. 2) use a food delivery service and get if from your favorite Indian restaurant 3) use a frozen variant found in many grocery stores. 4) cook yourself, which is not hard, but we can ignore it in this…
With Pashi, you get to choose the macronutrient ratio, which is not something restaurants expose or that frozen variants allow to customize.
[0]: https://gizmodo.com/lobsters-were-once-only-fed-to-poor-peop...
$12 is too expensive as many here have opined. Having said that, you can’t make a profit..never mind break even at that price point on a never-frozen, always fresh, delivered to doorstep stand alone perishable $12/order item.
I have done this model with ghee before. And it’s was only one ingrident: butter and it was made in a commissary kitchen/permitted/licensed shared kitchen. And I could make large batches as it was not perishable.
With rent, insurance, packaging, delivery, CoG, labour and other expenses, you will have to sell a few hundred per week on one end and several thousands per month just to get over the hump.
I know this. I have lived this. Freeze it. It’s not so bad. It’s actually a good thing for perishable food.
Good luck.
Earlier quoted context omitted.
With Pashi, you get to choose the macronutrient ratio, which is not something restaurants expose or that frozen variants allow to customize.
I'm not sure of exactly why ordering the same dish with three different balances of nutrients is appealing. People usually eat different foods and get nutrients that way. I'm pretty sure forcing people to eat the same thing every day was ruled some form of cruelyy [0]. This seems very niche and very gimmicky. You're offering exactly one thing with very little variety; even those who say they could eat this every day…
What next IAAS(idly as a service), DAAS(dal or dosa as a service), SAAS(Sambar as a service). I mean it takes someone with NO cooking skills except making coffee everyday about 30 minutes to throw everything into instapot and simmer it in a sauté pan for like 10 minutes. I saw someone starting a Rasam/Curd rice as a service not too long ago. And people complain that Silicon Valley has peaked.
As an aside, clearly not everyone is gonna be within their target market, but there is a place for ones who pander to specific palates like these. Live and let live, I guess.
Two thoughts: First, $12/pound is too expensive. Yes, I know you've got delivery and other costs, and it's best to start high. But know you'll need to reduce the price over time. Second, consider pitching this to the keto market. Spinach + fat is a great keto item. It's really hard to order keto-friendly takeout. Might fill a niche.
On the other end, there's pouches available on Amazon for ~$24 for 60oz (6 10oz packets), which is about half the price, and also deliverable. Hard to say what attention to nutrient content might have been involved, but regardless, this is a good bet regarding how low the pricing can get.
What next IAAS(idly as a service), DAAS(dal or dosa as a service), SAAS(Sambar as a service). I mean it takes someone with NO cooking skills except making coffee everyday about 30 minutes to throw everything into instapot and simmer it in a sauté pan for like 10 minutes. I saw someone starting a Rasam/Curd rice as a service not too long ago. And people complain that Silicon Valley has peaked.