Didn't people make money off internet advertising before the modern surveillance-marketing complex? What happened to it?
I mean, maybe the answer is that those ads were only profitable because of the novelty factor and now that we have metrics we know they don't work, or at least don't work anywhere close to how much they cost. But I do miss things like the webcomics running their own ad network, Google's textual ads based solely on the search query, even the text ads on Read The Docs from a few years ago, etc.
Also I assume / hope that iOS ads aren't tracking people either; third-party cookies simply have no equivalent in the iOS app sandbox design. (And in-app ads tend to be abysmally targeted in my experience, at best "You're playing a mobile game? Try this other mobile game with even more in-app purchases!") So why wouldn't similarly untargeted web ads work too?