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Teen's tweets from her smart fridge go viral after mother confiscates phone

theguardian.com

11–20 of 63 posts

Re: Teen's tweets from her smart fridge go viral after mother confiscates phone

#12
post #2

What a creative marketing campaign

On a more serious note, how does this work? Do they pay for followers, influencers to promote it, directly for articles like this? I’m really starting to think we need updated legislation for labelling ads.

We do in the UK at least, although compliance is problematic: https://www.asa.org.uk/resource/influencers-guide.html for some info

Re: Teen's tweets from her smart fridge go viral after mother confiscates phone

#16
post #2

What a creative marketing campaign

On a more serious note, how does this work? Do they pay for followers, influencers to promote it, directly for articles like this? I’m really starting to think we need updated legislation for labelling ads.

There are services that sell upvotes - such as [1]. Presumably while also maintaining a large enough set of plausible-looking profiles, IP addresses, browser fingerprints etc to bypass upvote ring detection.

So you don't have to pay high-profile influencers, who might be expensive or give away that it's a paid campaign.

A marketing company comes up with an adequate post, posts it on one site and gets it upvoted, and with a bit of luck there you have it, it gets reposted onto other sites and maybe even ends up in conventional media.

I strongly suspect the "we get it, you vape" meme was brought-and-paid-for by the cigarette industry by these means.

You can hire ad agencies to make fake terrorist videos and promote racial division [2] so it's not like advertisers are too ethical to do this type of stuff.

[1] https://upvotes.club/buy/hacker-news-upvote/ [2] https://en.wikipedia.org/w/index.php?title=Bell_Pottinger&ol...

Re: Teen's tweets from her smart fridge go viral after mother confiscates phone

#17
This reminds me of a story an older colleague told me. In ye olden days (60s or 70s) they used to have locks to fit over dial telephones, and this colleagues dad fitted a lock as punishment for running up large phone bills. You don't need to use the dial on dial telephones though, you can just use the hang up button to create the right pulse lengths, so that's what she did.

Teenagers it seems don't really change that much.

Re: Teen's tweets from her smart fridge go viral after mother confiscates phone

#19

Earlier quoted context omitted.

On a more serious note, how does this work? Do they pay for followers, influencers to promote it, directly for articles like this? I’m really starting to think we need updated legislation for labelling ads.

We do in the UK at least, although compliance is problematic: https://www.asa.org.uk/resource/influencers-guide.html for some info

I've read of would-be influencers who endorse products while not being paid for it (since they didn't find anyone willing to pay) still using the labelling because otherwise they would have to admit that nobody finds them important enough to pay them for advertising.
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