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Verizon to Sell Tumblr to Automattic

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Re: Verizon to Sell Tumblr to Automattic

#291
post #35

With Verizon selling off chunks of Yahoo like Flickr and Tumblr, what did they even want from Yahoo?

Tim Armstrong somehow convinced Verizon leadership that by combining Yahoo with AOL, they would create a 3rd major player in the ad world that could compete with Google and Facebook. I will refrain from adding my personal opinion of that plan, but you can probably guess. In any case, all of the Verizon execs involved in that deal are long gone, and the new Verizon CEO is said to be focused entirely on 5G.

Yet neither Yahoo or AOL were particularly good at display ads. Blind leading the blind.

(p.s. greetings! Been a long time! We should catch up)

Re: Verizon to Sell Tumblr to Automattic

#292

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

Are you going to reverse the censorship and let the artists, trans/sex-worker activists, and sex educators that were banned return? If not, you're lying through your teeth about respecting anything Tumblr has accomplished.

Re: Verizon to Sell Tumblr to Automattic

#293

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

According to this article [1], you plan to move Tumblr's backend onto WordPress. Considering that Tumblr's infra stores over 1 trillion distinct product objects, this would be one of the most technically ambitious migrations in history. Can you share any thoughts of how it will be approached? Will you be pruning/purging old content or inactive users? [1] https://poststatus.com/automattic-has-purchased-tumblr/

That's an excellent question! I don't want to be so presumptuous as to define an exact approach before the technical exploration has started, besides saying it'll be done incrementally and in an easily revertable way to be invisible to users, just like the big datacenter migration Automattic just completed a few weeks ago.

At the point when we start this the Tumblr team will have been part of Automattic for the better part of a year if not more, so there will be a lot of learning and evolution of the products on both sides to make any migration easier.

I promise we'll write about it afterward for anyone who is curious.

Re: Verizon to Sell Tumblr to Automattic

#294
post #147
post #86

Earlier quoted context omitted.

It's funny the stuff HN fixates on. If all you read is this comment thread, you might actually believe that non-porn Tumblr really is just "an exercise in blowing several million dollars", rather than a concern for a very loud, probably rather small subset of Tumblr users (or rather: former users). What seems at least as likely as "adult content is vital to the future of Tumblr" is that adult content has much more va…

I know that almost all the SFW content creators I know who had a Tumblr blog, have gradually left the platform over the last year. The NSFW content-creators left, and with them dragged away most of the audience for SFW content. The platform is a "dead network" now; the SFW content creators are getting 10x less likes/reblogs than before for their SFW content, because none of their followers (who presumably have both S…

I think this is an excellent analogy.

Tumblr was always fun because you could get both. I could have a feed of all of my interests, not just those some group deemed acceptable. I’m sure there’s some who’s interests fall entirely within the venn diagram of “acceptable”, and for those, it’s still viable. But as you stated, many like both, and many of the creators I think (who are also consumers) had interests in both SFW and NSFW content.

I don’t have any data to back this up either. But I think – and it’s a very certain feeling – that more individuals are into, let’s say, deviant content, than is spoken publicly. And the tech community, which has always skewed the populations of these platforms as opposed to the population whole, influences this. To put it succinctly (and bluntly) as a friend once told me, “the venn diagram of “kink” and “geek” practically overlap.)

I visited Tumblr for it’s digital art community, but also because it was also heavily used by the shibari community, which practices and demos erotic rope bondage.

Photographers, riggers, and models all maintained accounts on there and Instagram (IG). Tumblr was in some cases the preferred (with Instagram accounts forwarding their users over to Tumblr) as it was the more open platform.

There was a huge outcry in this community and others when the shift was announced, with people scrambling to maintain connections and set up alternate platforms. For while IG was (and to some extent still is) popular, many accounts on IG are often deleted due to reports (“female presenting nipples”). Tumblr was a good anchor to reconnect because it was consistent.

Tumblr’s “closing” had many discussing what to do, as IG is becoming increasingly intolerant to even “artistic” adult content. Twitter remains somewhat usable. But to go back to the original point, I asked some of my favorite artists if they didn’t want to consider a platform such as “Ello” (which seemed a natural fit for this content) instead of Instagram or other mass-market platform, which seemed all too likely to follow Tumblr’s path. The answer? “Because I want my work to be seen.”

And I think that’s what the controversy comes down to. The legally questionable content notwithstanding, artists want their work to be seen, to be viewed by new people, and to connect with those who are waiting to find something to inspire them. Our community meets people all of the time who see an image and get drawn to something about it, feel something unlocked inside that they never knew to ask about. Walling this content off into “adult-only” areas is like a segregation of sorts. You may be able to post pictures, but with it comes the implicit labeling that somehow, it’s different, shameful, and isn’t worthy of being grouped with everything else. And this has a chilling effect on people and their interests which different from the mainstream.

So I’m dismayed when I see waves of channels deleted on YouTube, accounts taken down on Instagram, and one more artist I follow declaring that they’re tired of fighting whack-a-mole and head off into one of the secluded boxes in some corner of the internet like bdslr, or FetLife, or others. They essentially “go dark” [1]. This doesn’t bode well for the internet and society at large, for all we’ll have left is the sterile, the “acceptable”, the echo chamber which we find so troublesome today.

1. https://onezero.medium.com/the-dark-forest-theory-of-the-int...

P.S.: I didn’t hit upon the tremendous hypocrisy I feel occurs when it seems to pull a hate speech post offline requires hand-wringing or controversy (or god forbid, a shooting), but adult content accounts can be shuttered instantly with no explanation other than a boilerplate. That, I feel, could be an entirely new discussion however.

Re: Verizon to Sell Tumblr to Automattic

#295

Earlier quoted context omitted.

‪$3 million for Tumblr seems like an incredible deal.‬ ‪(As a comparison, Automattic bought a small bootstrapped startup [WooCommerce] in 2015 for $30 million)‬

Didn't Yahoo pay more than a billion for it? Yikes. At this price it seems that this was more of a liquidation than a sale.

$1.1 billion cash https://www.businessinsider.com/yahoos-board-approves-11-bil...

Re: Verizon to Sell Tumblr to Automattic

#296

Earlier quoted context omitted.

That boggles the mind as well. The purpose of an ad is to be seen. Whether it's seen next to porn should be irrelevant. I guess, because prudery.

>Whether it's seen next to porn should be irrelevant. It does not work that way. If some average person sees some brand advertised on WSJ and FT, and another competing brand on PornHub he will attach more 'premium' value to a first brand, and will pay more for owning product from this brand. It's only normal and a part of human nature. People enjoy content from PornHub, but they want to be associated with something a…

>It does not work that way. If some average person sees some brand advertised on WSJ and FT, and another competing brand on PornHub he will attach more 'premium' value to a first brand, and will pay more for owning product from this brand.

That doesn't explain the connection of "porn" with "less than premium". You call it "normal and part of human nature" but looks like totally cultural.

Historical prudery, and a past that associated looking at adult content with "low status", lesser citizens (and not what the "proper people do", does explain it.

(While we of course know that people of all statuses and walks of life look at porn, from the industrialist, to the bank executive, to the judge).

>People enjoy content from PornHub, but they want to be associated with something advertised on WSJ/FT/NYT/etc.

I'd understand it if we were talking about high status ads, yaugt ads, hi-fi ads, expensive clothes ads, and so on. But most people don't read or care for WSJ/FT/NYT -- that's a small minority. Most people read magazines just as popular/mass market as People, Reader's Digest, CNN, FOX, USA Today and the like, and advertisers have no issue advertising at those.

Re: Verizon to Sell Tumblr to Automattic

#297

Earlier quoted context omitted.

Does it? There are an awful lot of platforms that support the kind of content Tumblr supports now. How is this meaningfully different from a WordPress account, or a user subreddit, or a Medium blog, or even Facebook? How is Tumblr going to provide a platform that is substantially different from those? There are more open platforms. There are more popular platforms. There are more independent platforms. How is the new…

The future needs to be distributed. Less Tumblr/Facebook/Twitter and more ActivityPub/Mastodon/Pleroma/Pixefed .. when people get use to federated networks, they'll understand how they work. They'll understand how it's like hosting your own game server, and everyone can do it, and you can ban servers you don't like without having those servers really go away to anyone but you. The future is not centralized. The futur…

> The future is not centralized. The future is distributed.

been hearing this promise for so long, it's becoming a meme like The Year of Desktop Linux

Re: Verizon to Sell Tumblr to Automattic

#298

Earlier quoted context omitted.

According to this article [1], you plan to move Tumblr's backend onto WordPress. Considering that Tumblr's infra stores over 1 trillion distinct product objects, this would be one of the most technically ambitious migrations in history. Can you share any thoughts of how it will be approached? Will you be pruning/purging old content or inactive users? [1] https://poststatus.com/automattic-has-purchased-tumblr/

That's an excellent question! I don't want to be so presumptuous as to define an exact approach before the technical exploration has started, besides saying it'll be done incrementally and in an easily revertable way to be invisible to users, just like the big datacenter migration Automattic just completed a few weeks ago. At the point when we start this the Tumblr team will have been part of Automattic for the bette…

You should almost make it a documentary.

Re: Verizon to Sell Tumblr to Automattic

#299

I'm super excited to have the Tumblr team and product join the Automattic family. We've been evolving Automattic to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy, and this continues that trend. I was very impressed with the engagement and activity Tumblr has continued to have, and I hope that with this new ownership and investment the product will blossom.

For the ones that don't know you, you are the CEO and founder, Matt Mullenweg [0]. I am curious to hear more about the: "...to be more of a Berkshire Hathaway-inspired model and businesses with a lot of autonomy". Could you share some details? Thanks for building Wordpress. When I used to be a prolific blogger, it was my platform of choice. [0]: https://en.wikipedia.org/wiki/Matt_Mullenweg

We've found the model of strong CEOs or GMs, combined with a great culture and shared platform, can be really magical. It doesn't need to be complicated, but it's also not easy.

Re: Verizon to Sell Tumblr to Automattic

#300

It's looks like Tumblrs strict new moderation policies aren't going to be reversed. I've long been a Tumblr user and because of these policies I created Libr to replace Tumblr https://app.librapp.com The front end progressive web app is open source https://github.com/cipher-code/libr It'll be interesting to see if Tumblrs code gets open sourced. I used to run the biggest WordPress deployment in the world outside of W…

Hi just to let you know your acronym for the LGBT+ community (LGBTQIKAP+) is unecessarily long and it comes off like you're trying too hard. I'm pretty into tumblr identities and queer politics and I can't think of any identity which starts with a K. Queer is just as good as the common LGBT+ but some people still associate it with the slur and don't feel comfortable with identifying with it. The plus really is the um…

Kink.

https://www.urbandictionary.com/define.php?term=LGBTQIAPK (#2)

They use a slightly different order, but I'd imagine it's the same thing.

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