"Can this fight ever be won?" No, the point is to make the people subverting this for their own nefarious gains (looking at you, NYT) put so much effort, money, and time into it, that eventually they die a slow horrible death and, maybe, just maybe, something better and more relevant and less evil comes along (or maybe NYT changes their ways - either works). I mean, look at this thread, so may great undermining metho…
But it might take a few decades of uninformed confusion.