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Google to Offer a Best Price Guarantee on Certain Flights

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Re: Google to Offer a Best Price Guarantee on Certain Flights

#181
post #9

Earlier quoted context omitted.

During my business/tech econonomics class in college in 2010, one of the main course assignments was to argue for or against the ITA acquisition from a judicial perspective (i.e. would it create a monopoly). No one in the class could really argue against it because as far as monopolies that Google could possibly create, that's pretty minor. A decade later, almost everyone seems to have forgotten that Google did it.

What is Hipmunk using underneath?

I believe they all use several of the services. I worked at one of the airline booking sites and know they used Sabre and ITA as well as others.

https://beta.developer.sabre.com/guides

Re: Google to Offer a Best Price Guarantee on Certain Flights

#182

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

This has now become a pattern. Google throws resources on some execs whims, kills off competitors and after a while exec cashes out, thanks to their rewards system. The left over bunch then figures out that the thing is not as profitable so they must either kill off their own product or let it stagnate into oblivion. Customers now are left with dead bodies and long recovery period before investor fears wears off and replacements arrives. This scorched earth approach has left too many areas without good products, growth and investments.

Google Flights is destined to be on chopping block sooner or later. It has not much influence on core business and is not going to be wildly profitable. The problem is that by the time Google kills it, Kayak and other competitors would be forced in to unrecoverable comma or just outright killed off as well.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#183

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

I actually find Google Flights pretty confusing. Haven't tried it recently though. Kayak works pretty well for me and I usually go to the airline's website to book directly when I find a good deal. If the price is the same I book via the airline website. For domestic flights I also check southwest.com since they don't work with Kayak and other travel sites.

Don't be surprised that many other travel sites cannot compete. After all, most of the sites are owned by either Expedia or Priceline. They are not startups. Also, they focus more on hotels since that's where the money is.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#184

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

One of the good test case for any flight booking website is Bhutan. Kayak seems to do good job while G Flights says nothing available. Also later doesn’t seem to allow flexible dates, a critical feature if you ask me.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#185

Earlier quoted context omitted.

It's actually not that amazing- they bought out ITA Matrix and just iterated on top of it.

They added the last important missing feature from ITAMatrix, which was a direct link to a prefilled checkout page. That part is nice.

Also speed, it is much faster. But it has all started with the purchase of the main route planning software (ITA), essentially a purchase of a monopoly.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#186

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

This has now become a pattern. Google throws resources on some execs whims, kills off competitors and after a while exec cashes out, thanks to their rewards system. The left over bunch then figures out that the thing is not as profitable so they must either kill off their own product or let it stagnate into oblivion. Customers now are left with dead bodies and long recovery period before investor fears wears off and…

Was your last sentence written with the recognition that Kayak's parent company Booking Holdings (formerly Priceline) has an 80 billion market cap, and made 5.3 billion in operating profit last year? True, Google is 10x larger but Kayak has significant resources to compete.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#187

Some airlines such as Alaska and Southwest already offer this but the pain is monitoring the drops for your fare class etc. If Google is automating that, then more power to them!

Alaska no longer offers the policy I believe you are referring to, effective September 1, 2018 [1]. Their new policy, despite being advertised under the same name, only covers price drops within 24 hours of purchase, during which time you'd be able to cancel and rebook anyway. [2]

This is the kind of change that is not fun to learn the hard way.

[1] https://onemileatatime.com/alaska-airlines-price-guarantee-e... [2] https://www.alaskaair.com/content/deals/special-offers/price...

Re: Google to Offer a Best Price Guarantee on Certain Flights

#188

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

I actually find Google Flights pretty confusing. Haven't tried it recently though. Kayak works pretty well for me and I usually go to the airline's website to book directly when I find a good deal. If the price is the same I book via the airline website. For domestic flights I also check southwest.com since they don't work with Kayak and other travel sites. Don't be surprised that many other travel sites cannot compe…

...and Google's hotel search is starting to supersede the legacy sites in ease of use and speed, just like Flights has.

Re: Google to Offer a Best Price Guarantee on Certain Flights

#189

Say what you want about Google/Alphabet as a whole, but Google Flights is incredible. It's absolutely amazing how quickly and largely that Google crushed all its competitors in terms of usability. Kayak, Hipmunk, Orbitz, Skyscanner were all my go-to's at one point but G.Flights is far superior in so many ways. It actually remembers your airline preference between searches. You don't have to beg or change settings to…

The UI is so smooth that I visit almost daily and just punch in cities to see what itineraries come up. I just moved to New York and I'm having a blast seeing all the new nonstop destinations I have.
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