Designers vs. Engineers

Great post, as an engineer I've never really thought about learning design principles and have usually just found designs I like and basically copied them (or purchased something off theme forest).

Where do you recommend an engineer should go to learn the basics of good design/typography etc?

I've had a similar experience. My work right now can be roughly described as engineering. However I've had a brief experience of trying to market myself as an artist/photographer about three years ago (I did photography as a hobby). People in the arts community are very picky when it comes to design. I had to learn nearly everything by myself. I found that as I was learning more about design, my outlook about art in general started to change, which in turn started to affect my photography (i.e. my content). Design is a very subtle thing. It is a mistake to think about design as "making things pretty." Design is communication. Everything you do reveals something about yourself. Design is about taking control of what the choices you make reveal about yourself.

A lot of engineers I know have the attitude (it's almost a cliche to say it) that "design is unnecessary; things don't have to be pretty." They say that because they have never experienced great design or have never had a chance to work with great designers. Great designers do not make things pretty; making things pretty for its own sake is frowned upon in the design community. This is not the 19th century when design amounted to putting in as much ornament as you could fit. The best 20th century design was closer to "information design" than to decoration.

Some of the greatest designers of the 20th century were also engineers and architects. Charles Eames was an expert in structural engineering and materials science, which gave him a distinctive edge (Charles and Ray introduced many new materials such as plywood, fiberglass into their furniture designs). Muller Brockmann (inventor of the "grid") was extremely precise (as well as concise) with his poster layouts -- as precise as any engineer is with the blueprints.

A related tendency some engineers have is that they dismiss the expertise of people who went to a design school or an art school. They assume (incorrectly) that whatever they themselves "like" will also be liked by other people. In this regard, I blame engineers more than I blame designers. Designers (at least all the good ones) understand that engineering is a complex domain and that they have to listen to the words of people who have studied it and/or are doing it professionally. Engineers, on the other hand, have this tendency to look down on art and design as "soft" subjects, to view them as unnecessary, and they tend to be dismissive of people who studied it. This attitude is self-defeating, however, since it only contributes to the proliferation of bad designs, which in turn gives the advantage to good designs because they start to be seen as "rare" and distinctive.

> They think (incorrectly) that whatever they themselves "like" will also be liked by other people.

This stems from kindergarten, really. This is where we start telling children that everyone's aesthetic opinions are correct. When anybody complains, the standard answer is "hey, that's his opinion, and it's just as valid as yours." A designer is taught the basics of universal aesthetics, and this quote: “Don’t try to be original, just try to be good.”

However, there exist things such as the golden measure, which are inherently more attractive, measurably and proven, to humans. This is why gothic architecture seems so alien, and why their paintings are messed up... their definition of proper proportion was incorrect. They felt the human body was an ugly vessel for the soul, and that churches should reach to God. It took us a while to realize that neo-classical Greek architecture and sculpting was inherently correct, that things need to be based on Φ to be human.

Look at a Macbook Pro. It's beautiful. I know a few Windows developers who HATE the mac operating system, but run a MBP because the hardware is so nice, so good looking. This is in contrast to the personal preference of some fantasy lover who decks a computer out with skulls and blue lights. There is a human style that is universal, but often clouded by personal and cultural preferences. Our things are based on our proportions: the traditional musical scale is based on pitch segments of what the human voice is capable of. Because of this common design thread, there are solutions that are more inherently correct and pleasing than others. You don't ever hear an engineer complain about mathematical beauty.

The reason most people don't say anything about design? They don't have words for it, and without those words they can't understand a concept. I've taught friends about typography and they suddenly start to develop a design aesthetic, much like your photography skills. This is fairly similar to a culture with no concept of higher numbers: one, two, many.

Start here: http://moma.org/explore/collection/index

The book that changed my outlook (as an engineer) and got me started on the road to appreciating good design is The Non-Designer's Design Book (http://www.amazon.com/Non-Designers-Design-Book-Robin-Willia...). It taught me the basics of what makes a good design vs a poor design-- but beware, after reading this you will notice (and be annoyed by) poor design forever :D

While I agree with the author's general points, the examples were very general and vague; for example, he uses the bike design seemingly to show a designer who was uncoupled from engineering, yet I would bet this bike design was created by engineers, as hubless wheels are an engineering fascination.

Also, using Google circa 1999 as an example of great design through engineering is way behind the times. Look up what Douglas Bowman had to say about his tenure as Design Director at Google, and you will find quantification outrules design qualification at Google – if they can't measure it, it's worse by definition.

Today, Google is a UI mess, as they haven't changed with the times, and keep adding content to their once clean design. (Even KISS sites need to be refreshed).

Finally, he missed the opportunity to dispel another Engineers' myth about design, by lauding the addition of the Google logotype as exemplary design – as if slapping a new logo onto an engineer's layout somehow transforms a Plain Jane site into high design. We're not in 1999 anymore, and the bar is higher.

Overall, the assertions are correct, however, I feel that the author could have taken the time to come up with better/deeper examples to help prove his points.