It feels as though much of tech has gone from helping people accomplish their goals efficiently to a business model of extracting rents while providing no or little value. In this example, what benefit is GrubHub providing to anyone? The person used Yelp solely to look up the phone number of a restaurant. GrubHub deserves 15% of his order for that? Why, because they made a deal to give X% of it to Yelp, and convinced…
To me, this is a sign of grubhub/insert copycat delivery service circling the drain, trying to extract whatever cash they can get before the inevitable. Anecdata, but among my peers people sort by delivery fee or try to game the system for a new user discount. Delivery fees can easily be $7 now which is like buying another entire portion at some restaurants. Personally, I use grubhub a lot--as a menu to look at for w…
Which is of course exactly what the article is about. Depending on where you got that phone number, turns out you may be using grubhub to place the order and give grubhub a cut, when you think you are calling the restaurant directly with your pickup order.