Interesting way to end the article. I think we have all seen lines around the block for the new hotness in local resturants. If the owner is trying to get people in the door like this, then it is likely that these apps are not the culprit in the issues that the owner is facing.
In the article, grubhub points out a business that they helped out by pointing the business to switch to poke' bowls. There are some interesting points about that:
1) Per my reading, they only can point out one example. I did not see any stats or talk about a population, just an anecdote. I may have missed something though, or the writer decided to not use that sound bite.
2) That is consulting. They are mixing referral fees and trying to point out that they are sucessful un-solicited consultants too. This is not initially murky stuff, but it can get mixed up really fast. The incentives are not well aligned.