Yeah, because I want to have to mine a token every time I update my DNS settings. -_- I get the "global, transparent, append only log" appeal, but for the reality of most people, I don't want to rely on a blockchain converging, or processing my update in a certain amount of time. And that doesn't even cover companies (I don't agree with this, but it is a reality), that consider DNS entries private, and don't want to…
I think it is great to have an alternative DNS system that is more censorship resistant.