Earlier quoted context omitted.
There's an excellent book about the history of domestic technology called "More work for mother." It details how the more domestic tech we created, the more work shifted from the man of the house to the lady of the house and standards were raised Three hundred years ago, full-time wives did about 60 hours/week of housework. Today, with all our modern appliances, they still do about 60 hours/week of housework. In most…
60 hours a week? You think housewives are doing 8½ hours of solid house work every single day? Yeah, no.
For example, decide you prize cleanliness, then get a pet animal that leaves hair everywhere. Have three children doing sports several times a week and wash all sportswear after a single use. Remember every friend and relative's birthday and send them an appropriate and thoughtful card or gift, not just cash or a gift card. Repair damaged clothes when you can, as it's cheaper and also environmentally friendly. Change bedsheets and clean the bathroom on a more regular schedule. Separate the recycling in excruciating detail. Join the housing association board because god knows, someone needs to reign those idiots in. Accommodate fussy eaters by cooking multiple and sometimes complex meals, so you have to visit several supermarkets to get all the ingredients you need. Do nice and helpful things for other members of your community, to save up favours you'll be able to cash in later. Keep the garden looking nice. And of course you haven’t invited your friends to a dinner party yet...
Of course you don’t have to do this stuff, but if you’re looking at the subjects of an article about gender role performance, maybe you see it at a higher rate.