Earlier quoted context omitted.
Good, so you can maybe know (and tell us) what is manufactured from the actual timber (i.e. to whom it is sold and for what use).
You can see here who they plan to market the lumber to: https://worldtree.info/wp-content/uploads/2018/11/World-Tree... Note that they are not harvesting until 2022 according to the plan, so it remains to be seen if they can effectively execute on their sales strategy.
Even if it is - understandably in a prospect for investors - a tad bit (IMHO) scaring, this is the central issue:
>No Market for ES Lumber in North America
>A return on a Subscriber’s investment in the Company is dependent on the aggregate of board feet of ES Lumber that the Company is able to harvest from its ES Tree crops and the price per board foot for which it can sell its ES Lumber, both of which are subject to numerous external factors beyond the control of the Company and the Company.
>The market for ES Lumber in North America is unestablished.
>If the Company is unable to develop the market or if the market does not expand on its own or if the Company is unable to sell to the Asian market, the Company may not be able to sell its ES Lumber for a profit or at all, which may result in a loss of some or all of a Subscriber’s investment in the Company.
In a nutshell the issue is that there is not (yet) a market for the wood, and in order to create the market one needs to have substantial quantities of the material to offer.
The provided "Fender" example is typical (egg and chicken):
>WTT contracted with Fender Guitars in 2010 to supply ES Lumber for the building of Telecaster and Stratocaster Guitars. Fender was pleased with the results of their prototypes and requested thousands of board feet to build more guitars and speaker boxes. Due to limited availability of ES Lumber, WTT was unable to fulfil the demand at the time. However, the Company has recently located a source of 3 million board feet of ES Lumber and is currently negotiating the sale of the lumber to Fender and other buyers.