...actually it doesn't sound to me like this article is about HFT-based prop trading at all (prop trading would mean Goldman Sachs taking positions onto their own books), but about the business unit called GSAT (Goldman Sachs algorithmic trading) who execute trades on behalf of clients, so never taking any positions onto their own books. The traditional market model used to be that at every point in time, a market ma…
This is totally incorrect. Let's say a pension fund wants to sell 1000 shares of APPL. The bid is $99, the ask is $101. They sell to the bidders and get $99,000 (minus some fees to the exchange probably). Your pension scheme just successfully liquadated their position.
At this point, contrary to what you say, the market maker has made 0 profit. What they've done, is taken a position in APPL which they think theoretically is profitable, but they aren't in the business of speculating on APPL. So now they have to hedge that risk by buying negatively correlated products and slowly trying to offload that position either by letting the market fill their offers on the ask, or hoping the bid improves. Once they have paid for their hedging and closed out their position according to their strategy over a period of time, whatever they have left is their profit.
What you paid that market maker for was for taking on the risk of holding the product whilst spending time to offload it to the rest of the market.
What GSAT do is say "Hey, don't sell this to the market, let us take care of that for you"- which is exactly the same service a market maker provides except they don't quote publicly, and in fact they probably do this by working with market makers.