Earlier quoted context omitted.
https://www.velcro.com/legal-and-privacy/dontsayvelcro/
This is wild. It's perfectly logical what they're doing but I'm used to seeing this kinda thing after the trademark has lapsed (Kleenex, Xerox, etc). But to see a company release a pretty funny youtube video begging you to say their name less, well, it's just a weird thing to see.
[1] https://www.lego.com/en-us/legal/notices-and-policies/fair-p...
> If the LEGO trademark is used at all, it should always be used as an adjective, not as a noun. For example, say “MODELS BUILT OF LEGO BRICKS”. Never say “MODELS BUILT OF LEGOs”.