I used to work for Canon in a different division. It was an interesting company to work for, fantastic human-perks i.e. 2 weeks paid time off (not counted against vacation) if you got married, 1 week of paid time off if you moved. (not counted against vacation) You got your birthday off (paid and not counted against vacation). Upper (middle?) management were all dinosaurs, and stuck in their ways. The entire 'digital…
We live is a world with a distorted notion of success. About 1/2 the people I know who take photography seriously use Canon cameras. I'm also a happy Canon customer. How is this a sinking ship?
Social groups tend somewhat towards the same system, so this might have distorted the preferences of you and your acquaintances.
Also Canon is doing badly _now_. People aren't buying their _new_ stuff. You and your acquaintances likely own, for the most part, equipment that's at least a few years old.