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Uber Lays Off 400

nytimes.com

11–20 of 310 posts

Re: Uber Lays Off 400

#11
post #8

400 people at say 40k salaries or around 80k with benefits is around 32 million. Definitely a significant chunk of change, but barely scratching the surface for offsetting 1B in losses.

You think Uber employees are only making $40k???

The poor schmucks in marketing that are being let go? Probably. Dev salary aren't the norm, remember.

Re: Uber Lays Off 400

#12
post #9
post #6

From a non-paywalled source (1): 1) These cuts appear to be exclusively in the marketing department taking department from 1,200 to 800 - that is a BIG ASS cut of 33% [EDIT from 25%]. 2) Seems like this was a warning shot by CEO Khosrowshahi who comments "[M] any of our teams are too big, which creates overlapping work, makes for unclear decision owners, and can lead to mediocre results." - I'd be doing my best work…

That's 33% actually. And while that's a huge cut, that's also an absurdly large marketing team. There's a reason most big companies hire agencies to do marketing. It's not their core business and you can roll over staff willy-nilly without affecting your head count.

In a two sided marketplace customer acquisition and marketing are absolutely fundamental.

Uber operates in >600 major cities across the world at this point.

1200 employees would indicate about 1 person per market per side of the market.

Re: Uber Lays Off 400

#13
What does Uber marketing even do to warrant a 1200 person headcount? I'm from Europe and have never seen any of their marketing, it seems to me that word-of-mouth is more than enough

Re: Uber Lays Off 400

#14
post #4

Profitability doubts after the IPO? Everyone in the world knew they were never close to profitability pre-IPO, this is just the reality of being a publicly traded not profitable company. Can't funding round yourself out of this one anymore.

Well you can... the terminology is just different

They’ll say “saudi investors bought into secondary offering at X share price” instead of “round completed at Y valuation!!!” Which is just X share price of last purchase multiplied by total shares in existence

Public companies can do secondary offerings from treasury or from creating brand new shares from nothing (dilution)

Liquidity is one of the benefits

Re: Uber Lays Off 400

#15
Does anyone have any idea why Uber isn't profitable? I never really understood that. It's such a ubiquitous service in a large portion of the world.

It seems to me that they have a lot of physical growth, so what is happening to their finances?

Re: Uber Lays Off 400

#16
post #8

400 people at say 40k salaries or around 80k with benefits is around 32 million. Definitely a significant chunk of change, but barely scratching the surface for offsetting 1B in losses.

You think Uber employees are only making $40k???

[deleted]

Re: Uber Lays Off 400

#17
post #12
post #9

Earlier quoted context omitted.

That's 33% actually. And while that's a huge cut, that's also an absurdly large marketing team. There's a reason most big companies hire agencies to do marketing. It's not their core business and you can roll over staff willy-nilly without affecting your head count.

In a two sided marketplace customer acquisition and marketing are absolutely fundamental. Uber operates in >600 major cities across the world at this point. 1200 employees would indicate about 1 person per market per side of the market.

Which is exactly their point. Why localize your marketing when you can build a much more centralized message. This way they spend less on marketing and have a better global brand identity.

Re: Uber Lays Off 400

#18
> The marketing team had more than 1,200...

I fully admit that I'm not in marketing, so there are surely nuances I don't know. But that scale of marketing department is orders of magnitude above any other place I have worked, with the possible exception of IBM in the 90s. Just maybe... this was a reasonable move.

Re: Uber Lays Off 400

#19

Does anyone have any idea why Uber isn't profitable? I never really understood that. It's such a ubiquitous service in a large portion of the world. It seems to me that they have a lot of physical growth, so what is happening to their finances?

They’re trading cash to build their moat (keeping out competitors, investing in self-driving). From what I can tell, at least.

Re: Uber Lays Off 400

#20

Does anyone have any idea why Uber isn't profitable? I never really understood that. It's such a ubiquitous service in a large portion of the world. It seems to me that they have a lot of physical growth, so what is happening to their finances?

They have to offer significant promotions and sell their rides below the rates of other taxi companies, in order to obtain market share.

They've been doing this to grab market share for the last decade. Undercutting competition is not a profitable business.

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