The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
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Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#2Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#3Sensationalist media articles win both ways :-)
Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#4Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#5So first the SKY IS FALLING because demand is greater than supply and now the SKY IS FALLING because supply is (forecasted) to catch up to demand. Sensationalist media articles win both ways :-)
Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#6I would've been very excited about this back in the halcyon days of being able to carry spare batteries for my phone and laptop.
Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#7So first the SKY IS FALLING because demand is greater than supply and now the SKY IS FALLING because supply is (forecasted) to catch up to demand. Sensationalist media articles win both ways :-)
Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#8Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#9Re: The Lithium Mine Buildup Is Outpacing the Electric-Car Boom
#10Within the next decade we might see companies like Hyundai/Kia, Toyota and Honda selling more EVs than ICE. Take the Kia Niro EV as an example: if the cost of batteries halved and the supply was unconstrained, there is little stopping that kind of product from dominating the market—starting with two-car households with off-street parking.
With their lithium cell investments, Telsa are well positioned to benefit from this boom, but they need to think carefully about their positioning. Right now they're a luxury brand with no serious competitors; when Telsa's drivetrain advantage is substantially neutralised, their mind share is likely to stagnate.
In my opinion Tesla needs to prepare to be in the budget space. They need to partner with an external manufacturer to sell a product with normal door handles that competes with Hyundai and Toyota. Because once the cost of batteries falls, I predict a substantial slice of their market will simply disappear to the economy manufacturers. I suspect that many people who love Telsa really just love the idea of electric vehicles and they'll be buying something more like the Kia Niro EV.