Earlier quoted context omitted.
I guess they mean purely via subscriptions. But of course Netflix also uses product placement and probably sells all your viewing and behavioural habits as well.
Definitely product placement going on. I'd be surprised to hear they were selling viewing data though. A few years ago, they were making a lot of noise about how that data gave them a unique way to make decisions on what content to produce that other studios lacked. Seems like the kind of thing you'd hold close if that were the case. When you search, it's also clear they have shadow profiles for content they don't ha…
Probably quite highly, as it’s well known that Netflix also watches what’s popular on torrent sites to help decide what to licence next.