The last unconquered sector of the web

It's true: small business are lagging behind in web presence, though it's mostly our fault.

When such business took a sneak-peak in the web, 10 years ago, there was actually no strong reason to be on the web. The people behind the business themselves didn't use the web as a resource-for-everything as we see it today. They considered (and rightly so) a web presence just as a business facade.

Moreover, that presence cost them a fortune, for mostly what today we consider as a flash nightmare.

I'm sure that now people realize what they would like to see in their website, because that's the way they expect websites to be: an actual, useful service for the people that come to their business.

That means more money to be spent however, and if you want a nice, decently done website, probably with some sort of customized service behind it, and considering eventual maintenance costs, it probably means spending the same amount you spent 10 years ago, plus a yearly figure which is certainly larger that what you're spending now.

Of course, it also means expanding your business on the web, for the first time, really. I think that many people realize that, and with time (read: money) they will move on. I don't buy the fact that people don't know what web means anymore.

However, I'm quite confident that whatever new website they're building now, it will require a complete re-do in another 5 years time due to changing trends and technologies (which in customer's minds reads as "no real reason"). And that's exactly the reason I agree with them. You really need to have a strong business return in exchange for such a waste of time an money.

'Local' businesses will often have their websites checked out by customers who have heard of them through word of mouth or other Real Life means. They google the name of the business to understand the service provided and to help them decide whether or not they want to give them their money. They will then physically go down there. That's often what 'local' means. In this situation simply having a simple, modern-looking, easy to use site with fast load times will create a vastly better impression on prospective customers. Better than 1998's leftovers currently do for a lot of these businesses anyway. If a business doesn't have a web site at all, customers basically don't really believe it exists in this day and age.

Wrap this up in a CMS that automatically pushes new content to twitter and facebook, does good SEO and has a mobile skin and you're on to a winner. Well, it'll pay the bills anyway.

This is essentially low hanging fruit, and modern development and deployment tools make it all the easier to pick.

It doesn`t convey anything useful and is a blantant promotion for themselves. I `don`t mind blantant promotions as long as there is something valuable for me to look at while I`m there.

All they ramble on about is an untapped small business market. Hmm, or maybe businesses that are becoming obsolete because they can`t keep up with the rapid change in the business world.

The final frontier, I think not. How about a dying set of businesses making way for the new small businesses that are changing with the times.

On your About page (http://www.adormo.com/project/en/aboutus.htm) you have a spelling mistake. "Wordlwide" should read "Worldwide".