Smart move - India has massive mobile data usage, and for many people it's their only form of internet access. Huge, mosly untapped market - it will be interesting to watch their content strategy, will we see Bollywood Netflix originals?
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Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
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Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#12"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see.
Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches.
I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an American company!
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#13This should help them somehow. Everyone knows about Netflix but only a few have a monthly paid subscription. Rs 650 is kind of expensive for one service with limited content. I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.
But how many in those 30 to 50% are consuming paid video content? That would be an interesting metric
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#14480p streaming which this plan offers will look absolutely pathetic in most Android phones (by this time has 98-99% share in India) which boast ever increasing screen resolutions. So I bet this plan has no takers for people who love beautiful resolutions on their phones which cost sub $300.
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#15480p streaming which this plan offers will look absolutely pathetic in most Android phones (by this time has 98-99% share in India) which boast ever increasing screen resolutions. So I bet this plan has no takers for people who love beautiful resolutions on their phones which cost sub $300.
> 480p streaming
Why are they doing this though? Saving data streaming cost?
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#16480p streaming which this plan offers will look absolutely pathetic in most Android phones (by this time has 98-99% share in India) which boast ever increasing screen resolutions. So I bet this plan has no takers for people who love beautiful resolutions on their phones which cost sub $300.
480p isn't that bad, but then it depends upon what your used too. But way better than 640x480 resolution that many grew up with.
India consumers are really price savvy and look for value for money more than most people I know and with that, not as easily hooked into the fashion whims of society. Though that may well change as the average income rises.
I had a look at the best selling phones in India and https://www.gizbot.com/best-selling-phones/ and it is most insightful, of note - not one single Apple product there. Though I do recall Apple looking at producing phones locally - which would help in price as would avoid import taxation saving around 20% of the price and allow them to pass that onto the consumer. https://www.indiatoday.in/technology/news/story/apple-foxcon...
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#17480p streaming which this plan offers will look absolutely pathetic in most Android phones (by this time has 98-99% share in India) which boast ever increasing screen resolutions. So I bet this plan has no takers for people who love beautiful resolutions on their phones which cost sub $300.
> 480p streaming Why are they doing this though? Saving data streaming cost?
That's the cheapest tier. Others tiers exist, perhaps an upsell opportunity.
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#18Netflix should work out partnerships with Internet and Telecom Providers to get this working at a massive volume. If Netflix can club their billing, may not be necessary monthly, along with the likes of Jio/Airtel Recharge billings, it will be an easy access to the target subscribers they are looking for. For the majority of Indian masses that this is intended for, it is not just the pricing but the payment method is…
> Lot of people still "recharge" their prepaid phone bills with cash.
Didn't India outlaw cash?
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#19"Indian consumer market remains value-conscious" - this is the most important point here. But 200rs per month too seems very expensive. I'm not sure how this will play out. Let's see. Hotstar has been killing it. They have the massive advantage of streaming live sports, especially IPL and other cricket matches. I think Netflix will become the next Apple in India. They gotta think like an Indian company and not as an…
I agree, I think the government guaranteed wage is only 100rs per day if doing roadwork or similar. (Not sure the correct term).
I believe in the Kolkata superb area, many people with a bachelors or equivalent only make $60-80 usd a month. (4000-5500rs)
Of course, there are many many many people who make much more.
If I think of what it costs to eat out in the US, and what it costs to eat out in India... 200rs is probably more equivalent $15-40 dollars in the US. For buying power.
Examples: Throw pillow that would be $30 USD, is 150rs, or 315rs at someplace like Anokhi.
Streetfood that would be ~$10 in the us is probably around 70rs ? But that’s even a hard comparison, as I’ve been able to snack for 20rs, but not a full meal.
A knife I bought to open coconuts, that isn’t pretty, but would probably be $25-$35 in the US, was 325rs, and I probably could have gotten it cheaper.
Re: Netflix launches Rs 199 ($2.80) mobile-only monthly plan in India
#20480p streaming which this plan offers will look absolutely pathetic in most Android phones (by this time has 98-99% share in India) which boast ever increasing screen resolutions. So I bet this plan has no takers for people who love beautiful resolutions on their phones which cost sub $300.
1. 480p resolution is almost retina at about 20 inches distance on a 6 inch screen.[1] Maybe I'm part of a minority, but I find 480p quality to be totally acceptable for viewing on a smartphone.
2. Users in India access the internet via data packs and not wifi/broadband. Most are on a daily data limit of 1-2GB/day. Netflix uses about 1GB/hr for standard definition streaming.[2] So most users will likely be able to watch only 1-2 hours of video per day. Had they been streaming in HD, this would drop to about half an hour a day.
My opinion is that this is brilliant move by Netflix.
[1] https://www.designcompaniesranked.com/resources/is-this-reti... [2] https://help.netflix.com/en/node/87