Amazon needs to stop with inventory comingling. They know it and refuse to stop, so they are culpable. I'm sure it would hurt their logistics to stop, but it also hurts cigarette companies to not advertise to children and we made that a law. It is ridiculous that you can order a supplement where it says "sold by Proctor and Gamble, fulfilled by Amazon" on the product listing, and then receive a counterfeit product th…
I'm a former marketplace seller. There is a way brands can accomplish this: marketplace items must contain all the features that the original brand provides. So the brand can create, say, a warranty that only applies when purchased form an "authorized seller". Since the company controls who is authorized, no other seller is able to include the warranty, and their offerings are not identical. The difficult part in all…
Why should a buyer be expected to trust either Amazon, or the fulfiller, to decide which bait-and-switch sales don't count as bait-and-switch?
It wrongs both the buyer, who doesn't get what they ordered, and the original manufacturer, who is being subjected to something akin to 'passing off' in trademark law. You aren't allowed to hijack someone else's brand to sell your product. [0]