Earlier quoted context omitted.
Amazon is busy shooting itself in the foot. The problem is, the gun is small and the foot is huge, so they probably don't feel it right now. Supplements (or really anything I put in my mouth) is one of a growing set of classes of items I won't buy on Amazon anymore. That probably doesn't result in much loss for Amazon right now, but what it does do is: 1. Makes me trust Amazon MUCH less, which means I'm much more lik…
Consciously or not, I've noticed that I too no longer trust Amazon to deliver on sensitive goods due to commingling:' * I don't buy foodstuff or supplements from Amazon * I don't buy things at high risk of exploding (batteries that weren't manufactured by who I expected) * I don't buy high-volume counterfeit products (vacuums, for example) I would rather take the 30 minutes out of my day to drive to a store where I t…
Unfortunately, their purchasing policy sort of ruins it. While I can be certain something is the brand that it says it is at Wal-Mart, I can't be certain that it isn't a Walmart-specific SKU or outlet-store SKU that is not the same quality as enticingly-similar SKUs sold by the same manufacturer.
It's not technically counterfeit for a brand to sell a product of inferior quality into completely separate discount retail supply chains. You should know what you're getting, too, as the prime retail supply chains and outlet retail supply chains don't mix in reputable companies, because they don't want the inferior goods to tarnish the reputation of the superior.
Amazon throws that out the window. The brand manufacturer cannot control Amazon's supply chain to a level required for protecting their brand. As long as commingling continues, it only makes sense for counterfeiters to sell via Amazon. It also makes sense for "para-feiters" to buy a real brand from an outlet store and swap the outlet SKU to the prime retail SKU for the most-similar product, and sell at a smaller discount to the prime retail price. Shoppers think they're buying the prime retail version, and they might get shipped the discount version from the para-feiter's commingled stock.
So it's not entirely on Amazon. The manufacturers were already burning down brands when Amazon threw fuel on the fire.