Earlier quoted context omitted.
I wonder if that tactic actually retains people for longer. I just closed the tab after the first couple of paragraphs, googled his name, and found the information I wanted that way. It seems to be intuitive that if one makes X harder to get via their platform, the user will work harder to get X, but that solution rarely seems to be true.
I hate it almost as much as the ‘soft lede’, where the author decides to spend a few paragraphs describing the weather and kind of jacket the subject of their article is wearing before they get to the point. Maybe it’s SEO, but it just gives me the impression that the author had a failed career as a novelist, and wants to waste my time as an outlet for their creative writing impulses.
I can see how it would be annoying if you're looking for something specific, but not all articles are written to be consumed in the same way.