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Sacked by a Google algorithm

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Re: Sacked by a Google algorithm

#11
post #2

The disease of PayPalism is spreading.

Hi! I'm sorry to be dense, but could you explain what encompasses PayPalism? I'm guessing you're referring to:

-Excessively complex user agreements

-Ability to arbitrarily suspend accounts

-Ability to void credited funds

Are there any other aspects that you (or anyone else) feel should be included?

Re: Sacked by a Google algorithm

#12
post #4

I'm a big fan of the "let's find an algorithmic solution" approach to everything (because it scales), but if the so called specialists (still assuming they are human specialists) are already involved, would it have hurt to send a little more information about the issue that just a link to the FAQ? You know, the human factor...

Oh the human factor! Somehow that seems to be completely missing when dealing with anything Adsense. I run a 2 year old startup in the domain of self-publishing. Tried signing up for an Adsense account. Even after multiple rounds of back and forth, I couldn't get any concrete answer about exactly which rules our site was violating. They just kept sending link to the same FAQ. Very frustrating. Fortunately, our business model is not advertising, so it didn't matter much.

I wonder how the customer service is going to be now that they are entering e-commerce space.

Re: Sacked by a Google algorithm

#13
For as many articles that there are about how great, smart, [fill in another positive adjective] Google is, I'm surprised that no news source has pointed out the ridiculous behavior of Google.

Who else would you work with (i.e., display advertising for) without having the ability to speak to someone by telephone when a difficult situation has occurred? None of our customers would tolerate this -- why do we continue to allow Google to get away with it?

I'm not saying this author is right or deserving of the revenue (I don't have all the details or facts), but what is clear is that he has: 1. Earned Google a good bit of revenue 2. Appears earnest 3. Deserves to interact with a real human in a real way (not by automated emails without the ability to reply)

Why aren't more people appalled by Google's actions and the way they treat their partners?!

Re: Sacked by a Google algorithm

#14
...long story...

Oh yes, I was also running little blocks of adverts provided by Adsense and, yes, I told my subscribers that I got some money if they visited the websites of those advertisers – all of whom were interested in selling stuff to sailors.

...long story...

In the end it was click-fraud-ish.

There's a huge fear for those dependent on google adsense that they will get terminated out of the blue like this. The problem is, there's no great alternative. But instructing your visitors in some way to click on your ads does cross the line.

Re: Sacked by a Google algorithm

#15
Tough luck. Yes, that might come across as crass, but did they bother reading Google's terms of service? So they will bitch and moan about it, try the appeal process and not a dent will be made in their case.

What it boils down to is: if you rely on those earnings to sustain your business, guard against anything that tosses you into a suspicious category. And that is a moving target as well.

I do empathize with him, as I had to toil through AdSense appeal process, but that means diddly-squat.

Re: Sacked by a Google algorithm

#16
post #5

It's too bad what happened to him and it doesn't seem fair in this context, but shouldn't there be a reasonable expectation that people who are relying on advertising revenue from google at least read the terms of service? I know it's something that I would make sure I was aware of.

I understand your point, but have you ever actually tried to read the terms is service of any multi-thousand line legal document written in legalese. You are obviously in a way right, but for Google (and other companies) to purposely obfuscate the process does more harm.

Re: Sacked by a Google algorithm

#17
Seems like part of the problem is that YouTube revenue is tied together to revenue from AdSense for websites, even though the two services are affected by click fraud differently. Now Google is still making money from the author's popular YouTube videos, and he won't see a penny.

The "correct" response would be to pull all his videos from YouTube, move them to a competing service, and write Google to let them know why. Of course, this would unfortunately mean traffic would drop close to zero... (what's the closest competitor to YouTube right now?)

Re: Sacked by a Google algorithm

#18
The Google giveth and The Google taketh away... Moral of the story: diversify your income stream as much as you can. I don't know much about advertising world, but it seems that AdSense is a bit of monopoly, and that sucks.

Random idea for a biz opportunity here: A service that insures content providers against AdSense account termination by routing all of the clicks through a filter to prevent "overeager" clicking by your fans, in exchange for a small fee. If your AdSense account is terminated, you'll be paid for it (just like if your car is totaled, your insurance company pays for it)

Re: Sacked by a Google algorithm

#19

Moral of the story: Don't make too much ad revenue with AdSense or you will be accused of click fraud, and have no recourse.

It's not too much ad revenue. It's suspicious ad revenue. He had 6% CTR, which is high, and also seemed to encourage his visitors click, at least to some extent.

It's not clear to what extent he encouraged clicks, but asking visitors to click your ads is like asking for your account to be terminated.

Re: Sacked by a Google algorithm

#20
post #5

It's too bad what happened to him and it doesn't seem fair in this context, but shouldn't there be a reasonable expectation that people who are relying on advertising revenue from google at least read the terms of service? I know it's something that I would make sure I was aware of.

I don't see how that would have helped him. After having his lawyer review the terms of service (which is probably superior to reading it for himself), apparently he's concluded that there's nothing he could have done to prevent this from happening. He was using Youtube, and that limits his ability to shop around for better terms of service for ads.
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