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Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

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Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#171

Earlier quoted context omitted.

Neither. It’s the implication that the show I’m listening to might be subtly varying their content based on whatever metric. Imagine the next cambridge analytica making a podcast app and doing their facebook shenanigans with the news show you trust. I don’t care about the ads much but they’re impossible to distinguish from content, for those who would wish to do this.

That's a novel concern, at least to me - and it's not clear to me that we have seen any examples of _content modification_ based on psychographics. Curation and promotion based on targeting seems plenty pernicious at least at the moment.

https://www.theguardian.com/technology/2014/jun/29/facebook-... is concerning

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#172
post #50

Earlier quoted context omitted.

I can't answer your question, but as someone who uses ruby scripts to do custom filtering on podcast feeds, I can say that iTunes is one of the biggest PITAs to work with. Constantly evolving to further obscure the inner workings. Apple isn't the only one, but they are definitely the 10,000 lb gorilla.

I was more referring to the feature where if you already subscribe to a feed, you can get the URL from either the right-click menu or menu bar menu. Although I remember there being a way to get the RSS feed from the Apple Podcast webpage for the podcast; is this what you are talking about?

Sorry I missed your reply earlier. I was more referring to getting at the RSS feed URL from an iTunes link

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#173
post #163

Earlier quoted context omitted.

I promise I'm not trying to troll-bait you into saying something that will get you downvoted into oblivion. I'm really curious (please people don't downvote the response, assuming one comes). Why do you say: > and will hopefully keep Spotify from taking over the market. Why would that be such a bad thing in your opinion? Spotify seems like a clear underdog with a ton more vulnerability here. If anything I worry about…

I'm happy to explain! From my point of view I see this as an injection of cash into the podcasting market. Personally, I don't see podcasts as being super mainstream (not on the same level as books / music / youtube). I think funding would allow more content to be produced, and hopefully allow for more people to enjoy podcasting. This would grow the market as a whole. Spotify has most of the music streaming market (m…

> I know lots of people use Discord / Signal / GroupMe / Wire for group chats, since its more platform agnostic.

Sadlol, I remember when SMS was platform agnostic :-(

That is really good advice tho. I've started using Keybase, Mattermost, and Telegram quite a bit and while having multiple apps is a pain, it does address the various needs of groups pretty well.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#174
post #163

Earlier quoted context omitted.

I'm happy to explain! From my point of view I see this as an injection of cash into the podcasting market. Personally, I don't see podcasts as being super mainstream (not on the same level as books / music / youtube). I think funding would allow more content to be produced, and hopefully allow for more people to enjoy podcasting. This would grow the market as a whole. Spotify has most of the music streaming market (m…

> I know lots of people use Discord / Signal / GroupMe / Wire for group chats, since its more platform agnostic. Sadlol, I remember when SMS was platform agnostic :-( That is really good advice tho. I've started using Keybase, Mattermost, and Telegram quite a bit and while having multiple apps is a pain, it does address the various needs of groups pretty well.

It still is agnostic! We just have better alternatives now! I agree having a ton of apps is a pain. I have a folder dedicated to messaging apps.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#175
post #174

Earlier quoted context omitted.

> I know lots of people use Discord / Signal / GroupMe / Wire for group chats, since its more platform agnostic. Sadlol, I remember when SMS was platform agnostic :-( That is really good advice tho. I've started using Keybase, Mattermost, and Telegram quite a bit and while having multiple apps is a pain, it does address the various needs of groups pretty well.

It still is agnostic! We just have better alternatives now! I agree having a ton of apps is a pain. I have a folder dedicated to messaging apps.

Very true, SMS feels super clunky and hobbled compared to many of the better alternatives we have. Thanks for the optimism :-)

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#176

Earlier quoted context omitted.

There’s not a universal solution, in part because many times the dynamic ad-insertion is something the podcasters themselves want (or it’s one of the terms of using a certain podcast host). I have a podcast with a podcasting network that sells our ads for us. To my knowledge, they don’t do any dynamic ad insertions for older episodes (though if they did, I wouldn’t necessarily be upset, provided they were inserted th…

dynamic ad-insertion is something the podcasters themselves want Is DAI really more profitable than the host doing the plug? I always assumed the sponsor plugs some youtubers put into their videos [1] would be much higher impact than dynamic pre-roll ads, and would therefore command a much higher price. [1] e.g. https://youtu.be/R2-UmtZY9Qk?t=869

I'm a bit late to the thread, but if the difference is "the same person is reading the ad" some of what i think are dynamic ads are being done in a similar way. most of the ads within podcasts i listen to are read by the hosts anyway.

When there are ad spots in the middle where i imagine it could be pretty easy to cut in an ad dynamically. Some podcasts do a little music fade in/fade out before and after an ad, which is usually a script or something from the advertiser read by the podcast host. I assume the the transition and ad are mostly done dynamically? although i have no way of knowing for sure.

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